What's the very first thing you need to decide on as you plan your handmade jewelry business? Without a doubt it's your target market.
You need to identify exactly who you're selling to.
The Mistake That Will Kill Your Jewelry Business Even Before it's Begun Don't make the mistake of starting your business strategy with your product instead of the market.
Whether you like it or not, handcrafted jewellery sellers are a dime a dozen.
Crafts show, events boots, and online marketplaces are saturated with them.
You have to plan for success and do some research before you expect people to take notice.
The simplest way to market smart is to start off with the market and give 'em what they want.
What exactly is a Market, and What is a Target Market?

• A market is a crowd with similar interests or characteristics.
  For example, "women with small children" is a market.
  
• A target market is group of people that you are interested in selling your products to.
  

It stands to reason that the more you know about your target market and what's important to them, the more success you'll achieve when you start selling to them.
Creating a prosperous handmade jewellery business depends on knowing who your potential clients are and precisely what they are looking to buy.
Keep in mind, it is much better to sell people what they already want than to try to sell them stuff they don't need.
Action Steps to Target Your Market Correctly: 1.
Determine your audience.
Who are you marketing to specifically? The more precisely you drill down, the easier it will be to find your market and go to them.
Remember, nobody is looking specifically for you.
They look to fill their needs.
2.
Research your market.
Is the target market a good one? Are there people in quantity trying to find related items and spending money on the internet? If not, then move on to researching another market until you find one that you like, that you can make merchandise to suit, and that's easy to target online.
3.
Become clear on who your target market is.
Take a piece of paper and write down some notes about your target market.
Consider jotting down things like like...

• Age
• Marital status
• Male or female
• Hobbies
• Work
• Children? How many, and ages
• What makes your market excited?
• What problems do they face?

The clearer you can be in defining your target market, the easier it will be to build relationships them, build rapport, presell, and inevitably woo them to buy from you.
4.
Become a steward of your target market.
A steward is a caretaker.
If you become a fan and caretaker of your market, they will take care of you.
Always keep your target market's needs in mind throughout every aspect of planning, marketing, and selling from here forward and enjoy the rewards.
What to Do Next: Your target market isn't the only thing you need to sell your handmade jewelry successfully online.
Be sure to learn as much as you can about marketing, business planning, and which strategies are best for building success in the least amount of time possible.