3 Examples of Businesses That Are Doing Social Media Right
Although many businesses use social media, only some do it in such a way that they stand out from the crowd.
Three such businesses are Convince and Convert, Cree and San Chez Bistro.
Read on to find out what they are doing right.
Convince & Convert Convince and Convert, founded by Jay Baer is a social media strategy firm.
Baer, the author of The Now Revolution knows how to make a website social.
One unique thing that he does is place a link to all comments at the top of each blog post.
This is a great example of social proof, since readers can see how many people have already commented on the post before even reading it.
Most likely they will also read and comment on the post.
Jay also provides people with a lot of ways to share content by placing social share buttons at the top and bottom of each post.
Another key thing that Baer does is consider his audience.
Since his audience is comprised of businesses, he added a LinkedIn share button to his site as well, which resulted in an increase in traffic from LinkedIn.
Cree Cree, an environmentally friendly company, sells energy efficient LED lighting to other businesses such as grocery stores.
Although industrial lighting companies may not be perceived to be socially savvy, Cree does a great job using social media.
One thing that Cree does on their website to make things fun for their customers is give them an opportunity to share photos that showcase horrible lighting.
Cree's website is content rich, with eye-catching articles with titles like, "What Happens if a Baby Holds a Cree Lightbulb?" Great content is a way to keep an audience happy.
As a way of building community, Cree offers all customers a display badge they can put on their business website which says, "Take the pledge.
I joined the LED lighting revolution.
" And of course, they've included social media buttons such as the Facebook Like Box and Twitter and YouTube buttons on their website.
San Chez Bistro Located in Grand Rapids, Michigan, San Chez Bistro is a restaurant and tapas bistro.
This trendy restaurant not only allows, but also encourages their patrons to reserve a seat at the restaurant using Twitter.
They call it "Tweet-Ahead Seating.
" So customer's don't have to wonder whether or not their names were put on a waiting list, the online hostess tweets them back to let them know they've been added to the list.
The popular use of smartphones allows San Chez to reach a greater number of potential customers through quick and easy access.
The combination of smartphones, local marketing and social media resulted in a very successful online marketing campaign.
On top of all this, San Chez Bistro allows people to check in through Foursquare, which is fun for customers and provides great exposure for the restaurant.
Three such businesses are Convince and Convert, Cree and San Chez Bistro.
Read on to find out what they are doing right.
Convince & Convert Convince and Convert, founded by Jay Baer is a social media strategy firm.
Baer, the author of The Now Revolution knows how to make a website social.
One unique thing that he does is place a link to all comments at the top of each blog post.
This is a great example of social proof, since readers can see how many people have already commented on the post before even reading it.
Most likely they will also read and comment on the post.
Jay also provides people with a lot of ways to share content by placing social share buttons at the top and bottom of each post.
Another key thing that Baer does is consider his audience.
Since his audience is comprised of businesses, he added a LinkedIn share button to his site as well, which resulted in an increase in traffic from LinkedIn.
Cree Cree, an environmentally friendly company, sells energy efficient LED lighting to other businesses such as grocery stores.
Although industrial lighting companies may not be perceived to be socially savvy, Cree does a great job using social media.
One thing that Cree does on their website to make things fun for their customers is give them an opportunity to share photos that showcase horrible lighting.
Cree's website is content rich, with eye-catching articles with titles like, "What Happens if a Baby Holds a Cree Lightbulb?" Great content is a way to keep an audience happy.
As a way of building community, Cree offers all customers a display badge they can put on their business website which says, "Take the pledge.
I joined the LED lighting revolution.
" And of course, they've included social media buttons such as the Facebook Like Box and Twitter and YouTube buttons on their website.
San Chez Bistro Located in Grand Rapids, Michigan, San Chez Bistro is a restaurant and tapas bistro.
This trendy restaurant not only allows, but also encourages their patrons to reserve a seat at the restaurant using Twitter.
They call it "Tweet-Ahead Seating.
" So customer's don't have to wonder whether or not their names were put on a waiting list, the online hostess tweets them back to let them know they've been added to the list.
The popular use of smartphones allows San Chez to reach a greater number of potential customers through quick and easy access.
The combination of smartphones, local marketing and social media resulted in a very successful online marketing campaign.
On top of all this, San Chez Bistro allows people to check in through Foursquare, which is fun for customers and provides great exposure for the restaurant.
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