There has been a lot of on going debates about Really Simple Syndication as the newest and trendiest marketing strategy that will replace e-mail marketing tool.
To some, this is not an acceptable idea, as they still believe that e-mail marketing is an effective marketing tool.
For others, Really Simple Syndication is the latest "it" in the marketing industry because of its incomparable and totally effective ways to generate the traffic and potentially increasing the revenue and sales of a site.
Whether it is RSS or e-mail marketing, the fact remains that RSS is able to do its job, and it does its job very well.
If you see that Really Simple Syndication as a marketing tool is able to effectively generate the traffic then the guidelines below on how to potentially maximize its powers are just for you.
o When creating Really Simple Syndication Feeds, make sure that you embed and incorporate relevant keywords on it.
This is because people are accustomed at using search terms when they want to look for something on the net.
Therefore, to be able to catch their searches, use essential keywords on your feeds that shall provide matches with the search terms.
o Make sure that you give your RSS feeds promotional opportunity on your own channel.
To make this move realized, you have to come up with an RSS presentation page that will allow for people to understand what Really Simple Syndication is, the features that will bridge the benefits of the RSS feeds to them, and at a certain rate the reason why people should subscribe to your RSS feeds.
o Make sure that you also allow for your RSS feeds to be promoted and advertised on external channels.
With this, you will have to submit your RSS feeds to some search engines or to popular directories where some of the best RSS feeds are found.