For renovation or launch of a brand contact Engage Brandcraft, the branding company that tells your
For renovation or launch of a brand contact Engage Brandcraft, the branding company that tells your story. Every brand is the result of a journey from the seed of an idea to the fruition of a dream, regardless of what the products and/or services are or indeed which market or niche it is destined for. Company branding is an important element in the entire journey of a company; take for instance Shell and Volkswagen, Apple and Firefox as representatives of the digital age.
Each of these brands is recognisable solely by an image, and although the Volkswagen brand has the ‘VW' initials in the logo, these are brands that are continuously being reinvented, rejuvenated and improved with each renewal. Each brand is always in the consciousness of consumers and every now and then the brand is re-launched amid a fanfare of promotional material; nowadays one is more than likely to find much of the promotional material in the form of digital content.
Website promotion is an element of the marketing strategy but increasingly, word of mouth advertising via social media websites such as Facebook, MySpace, Twitter and YouTube, to mention just a few examples, is rapidly becoming the norm. The power of the Internet is continuously evolving and any marketing agency who doesn't understand the nuances, the emerging consumer and marketing trends, is missing a vital element of what could be an ineffective launch or rebranding without it.
However, branding isn't always about launch or re-launch, it is more about what is referred to in the marketing business as touch points; that is to say quality of product, customer service and feedback, packaging of the product and any other means by which the consumer public comes in to contact with the brand. The entire stakeholder culture of employees, agents, shareholders, management, customers and suppliers is also an important connection and feature of a successful brand; without their participation a brand is likely to struggle in making its impact.
With the increasing prominence of the Internet, brands and marques are becoming more transparent than at any other time; and with this transparency, which has evolved from more consumer input and feedback, your branding requires the best possible launch in order to galvanise and take maximum market share.
Putting all those elements together to ensure your branding company is a success, contact the premier branding strategists in Cape Town. Engage Brandcraft will engage your consumer audience and maximise your brand awareness either as a new brand launch, or indeed a re-launch or regeneration. To contact the team log on to the website at http://www.engage.co.za
Each of these brands is recognisable solely by an image, and although the Volkswagen brand has the ‘VW' initials in the logo, these are brands that are continuously being reinvented, rejuvenated and improved with each renewal. Each brand is always in the consciousness of consumers and every now and then the brand is re-launched amid a fanfare of promotional material; nowadays one is more than likely to find much of the promotional material in the form of digital content.
Website promotion is an element of the marketing strategy but increasingly, word of mouth advertising via social media websites such as Facebook, MySpace, Twitter and YouTube, to mention just a few examples, is rapidly becoming the norm. The power of the Internet is continuously evolving and any marketing agency who doesn't understand the nuances, the emerging consumer and marketing trends, is missing a vital element of what could be an ineffective launch or rebranding without it.
However, branding isn't always about launch or re-launch, it is more about what is referred to in the marketing business as touch points; that is to say quality of product, customer service and feedback, packaging of the product and any other means by which the consumer public comes in to contact with the brand. The entire stakeholder culture of employees, agents, shareholders, management, customers and suppliers is also an important connection and feature of a successful brand; without their participation a brand is likely to struggle in making its impact.
With the increasing prominence of the Internet, brands and marques are becoming more transparent than at any other time; and with this transparency, which has evolved from more consumer input and feedback, your branding requires the best possible launch in order to galvanise and take maximum market share.
Putting all those elements together to ensure your branding company is a success, contact the premier branding strategists in Cape Town. Engage Brandcraft will engage your consumer audience and maximise your brand awareness either as a new brand launch, or indeed a re-launch or regeneration. To contact the team log on to the website at http://www.engage.co.za
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