One of the methods that got popular recently on SEO is getting consumer reviews.
Websites that do web marketing this has become one way of attracting the attention of search engines.
They get customers to write their feedback on the products they sell.
These reviews often are not in the webpage itself but in AJAX iframes in which case the search engines sometimes fail to link the review with the retailer website which sells the items.
In case it appears in the webpage itself it benefits the page immensely as the search engines recognizes that easily.
The only negative point in the customer review is that there could be the odd customer who criticizes the product making it a minus point to the site.
Those sites bank on customer reviews should be ready to accept such negative reviews too.
The general trend anyway is to get more pro reviews than against.
Another good way to gain entry into the first ten listings in a Google search is to get your site into Google local business list.
When a keyword is searched for the local business listings get the priority.
This is a quick way to get into the first page of a search.
Backlinks are a popular way to make your site to attract search engines.
These back links originate from other sites and directed towards that of yours.
The only difficulty you face is that these websites are managed by others and you have no control over them.
As a result you will have to rely on them to work for you.
If they are natural back links which are made due to the high quality of your site and those websites too are quality sites, both sites will benefit with the links.