Email Marketing is a popular mode of Marketing on the Web.
It has several advantages vis-a-vis other modes of marketing online.
Some of these advantages are summarized below Advantages: • It is a highly efficient means of distributing messages to quite a large number of people.
• It usually generates a high response rate compared to other modes.
• Results are not only instantaneous but also quite appreciably high.
• The feedback is also fast.
Despite these great advantages, Email Marketing requires knowledge and care to improve your bottom line.
It has its own set of rules which must be obeyed willy-nilly.
Some of these rules are as follows: Basic Rules: • You must not just send emails to anybody whose email address you happen to know.
In other words you can only send mails to persons who have earlier willingly opted to receive your mails.
• As a further assurance, your recipients must not only accept to receive your mails but must also confirm to receive mails from you.
This is known as "Double Opt-In".
• When you send information to persons who did not specifically ask for it, you are accused of SPAMMING.
Should the recipients complain, the result is a prompt switching off by your Internet Service Provider (ISP), who will not hesitate to sacrifice you for fear of being listed worldwide as a SPAM Server.
This can lead to your email marketing backfiring with disastrous consequences for your business.
Guidelines: So in order to prepare materials to get results, the guidelines below are not only useful but also essential.
In addition to obeying the basic rules to avoid avoidable disastrous risks, the following guidelines can help to maximize your returns.
• Avoid the temptation of purchasing an opt-in email list.
This is very important because you have no way of checking whether those on the purchased list are confirmed double opt-in persons.
You may likely end up being accused of spamming, leading to the liquidation of the business you have toiled to build.
Therefore, in order to prepare the Materials to get results, my advice is that, start slowly to build your own email list of double opt-ins through the following measures: 1.
When the prospects arrive at your site, the only way you can get their particulars is to bait them with something of value, e.
g.
an e-book or software or free reports.
Others call this an "ethical bribe".
The sign up procedure should not be cumbersome - it should rather involve just a few fields to fill.
Most people request for just the name and the email address only.
2.
Provide your site with as many sign up opportunities as possible.
Put up sign up forms on every page so that a prospect can sign from anywhere on your website.
3.
There should also be a "privacy policy" on the Signup Form.
By this, you inform the prospects that their addresses are going to be used for only the purposes requested and will not be given to third parties.
This is to assure and reassure the prospects that their email addresses are in safe hands.
4.
Also, at the time of offering the opportunity for a confirmation, there should be a further assurance that the prospect is not obliged to confirm and if confirmed can opt-out or unsubscribe at any time.
5.
Further, the confirmation process should be as painless as possible.
Certain procedures may be taken to facilitate that.
So as we have seen, though email marketing is an efficient way of doing business online, one must follow the basics to get the expected results.
Next, for further information on this, go to the Market Leader, where you will be led gracefully to let your email campaigns to get results...
http://www.
marketlida.
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