How Blogging Can Improve Your Sales
Once upon a time, blogs were little more than online diaries for ordinary folks to have fun with.
Oh, how far we have come.
Today, blogs are rapidly becoming powerful marketing tools, and more and more businesses are realizing that, just like websites years ago, a business blog is essential if you want to have that edge.
Blogging, in fact, can help your business in multiple ways.
Here, I've outlined some ways in which a blog can improve sales, as well as some tips for maximizing its potential: Blogging Gives your Customers a Human Experience People are social creatures.
When a potential customer makes a connection with another real person, they begin to associate your business with warmth and humanity.
Plus, blogging gives your customers an outlet to connect to you and to have their voices heard.
People really appreciate that.
In fact, from those warm fuzzy feelings, two highly coveted traits begin to develop: customer trust and loyalty.
You can Brag about your Customers A really neat tool for business blogs is to regularly feature posts with your clients' success stories.
For example, if your business is a printing company, write a blog entry about a client who had brochures printed by you and whose business increased dramatically afterwards.
Of course you'll need that client's permission, but most will be thrilled to get the publicity and best of all, that client will likely send their friends and family to your blog.
Voila! You've just gained exposure, and most likely, a few more clients.
RSS Feeds Keeps your Clients Nearby Almost all blogging software comes with what is called Really Simple Syndication (RSS) programs which, in essence, tie your customers to you.
RSS programs allows people to subscribe to your blog, and keeps them updated on new posts by sending them an email or a post to their social networking site.
It's a nifty little tool, and essential for maintaining those loyal customers.
Blogs Improve Search Engine Rankings Because the very nature of blogging requires frequently updated and fresh content, blogs are very conducive to improving your business's rankings on popular search engines like Goggle.
This is one reason why search engine optimization companies (SEOs) love blogs.
The more fresh, relevant content your blog contains, the better of a result you will get with your search engine rankings.
Higher rankings of course, gets you more exposure, and in the end, more sales.
In essence, blogging for your business is a win-win decision.
Oh, how far we have come.
Today, blogs are rapidly becoming powerful marketing tools, and more and more businesses are realizing that, just like websites years ago, a business blog is essential if you want to have that edge.
Blogging, in fact, can help your business in multiple ways.
Here, I've outlined some ways in which a blog can improve sales, as well as some tips for maximizing its potential: Blogging Gives your Customers a Human Experience People are social creatures.
When a potential customer makes a connection with another real person, they begin to associate your business with warmth and humanity.
Plus, blogging gives your customers an outlet to connect to you and to have their voices heard.
People really appreciate that.
In fact, from those warm fuzzy feelings, two highly coveted traits begin to develop: customer trust and loyalty.
You can Brag about your Customers A really neat tool for business blogs is to regularly feature posts with your clients' success stories.
For example, if your business is a printing company, write a blog entry about a client who had brochures printed by you and whose business increased dramatically afterwards.
Of course you'll need that client's permission, but most will be thrilled to get the publicity and best of all, that client will likely send their friends and family to your blog.
Voila! You've just gained exposure, and most likely, a few more clients.
RSS Feeds Keeps your Clients Nearby Almost all blogging software comes with what is called Really Simple Syndication (RSS) programs which, in essence, tie your customers to you.
RSS programs allows people to subscribe to your blog, and keeps them updated on new posts by sending them an email or a post to their social networking site.
It's a nifty little tool, and essential for maintaining those loyal customers.
Blogs Improve Search Engine Rankings Because the very nature of blogging requires frequently updated and fresh content, blogs are very conducive to improving your business's rankings on popular search engines like Goggle.
This is one reason why search engine optimization companies (SEOs) love blogs.
The more fresh, relevant content your blog contains, the better of a result you will get with your search engine rankings.
Higher rankings of course, gets you more exposure, and in the end, more sales.
In essence, blogging for your business is a win-win decision.
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