When it comes to generating enough insurance leads to increase your staff's productivity, you'll want to know you're getting good quality.
After all, having access to as many qualified insurance leads as you need whenever you need them can boost your business and increase your profits.
The important part about choosing the right insurance leads to suit your business needs is having the ability to filter your options so you're only getting the types of potential customers to suit your business needs specifically.
This means you might want to only source life insurance leads or car insurance leads or mortgage insurance leads rather than a general overview of every possible lead available.
This allows you to streamline the types of inquiries you receive.
It can also help you to find specific strengths or designated areas your sales staff wish to focus on.
One important way to maximize your revenue is to opt for a lead generation system that lets you track quality by using a leads scoring and revenue tracking system.
This can help you identify which sellers have a history of supplying good quality leads and which sellers have a score indicating lower quality leads.
You should also be sure you're allowed extensive filters to ensure you get only the prospects you really want that will suit your own business focus.
There are multiple ways you can choose to filter your insurance leads, including: * Geographically - you can decide to filter your leads by opting only for those within a certain radius from you, or from within a preferred zip code, state or country or even select a chosen list of areas * Type of lead - for example, you might choose to look for general insurance leads or opt for a narrower focus of life insurance, mortgage insurance, motor insurance or any other type of lead to suit you * Quality score.
Check that sellers are given a quality score based on the quality of the leads they provide Be sure that the lead generation company you choose gives you the option to set spending limits on your account.
This way you know you won't be spending more than your allocated budget, no matter how many leads come available.
Your account is safe guarded against overspending.
You should also have the option to outsell insurance leads to downstream providers.
For example, a life insurance agent might outsell disqualified leads to a home insurance agent or a car insurance agent.
This allows you to recapture the cost of the lead quickly and provide a new source of revenue from existing business processes.
Take a little time to do some research into where the leads are coming from and who is sourcing them.
Where possible, you want to know they're coming from qualified sources with track histories of providing good quality information.