In business, you always have to be looking for something to set yourself apart.
This is called achieving a unique sales proposition and your definition can often mean the difference between just getting by and really making it.
Many have tried to come up with ideas for novelty restaurants and some well-publicized chains have done particularly well.
It is important to try and achieve longevity when you are compiling a business plan for your new project.
While some novelty restaurants come and go, others have been around for the long haul and it pays you for to put a lot of thought into your selection process before you finalize your idea.
Experts advise that you try and look at every aspect of your operation before deciding upon a theme for your novelty restaurant.
You will need to look at location, architecture, theme, menu options, atmosphere, entertainment, decor and staffing.
If you can tie all the different parts of your business operation together when you're thinking of the concept for your novelty restaurant, all the better.
However, be careful about going overboard and making something that could be seen as "cool" into something that people might say is "cheesy.
" Remember that the food and drink industry is all about people.
As such, your staff are a very important element when it comes to theming.
For example, you may need them to be able to sing as part of an entertainment-based approach to your novelty restaurant.
You might require them to have a particularly extrovert character and really get into their particular role.
If you think that recruiting and training staff to operate in a particular role may be somewhat difficult, you might choose to develop a theme for your restaurant around your menu.
Often static items take less upkeep and maintenance and you can develop your seating theme, atmospherics and decor accordingly.
Just because somebody has already "done it before" does not mean that you cannot develop your novelty restaurant theme along similar lines.
Indeed, do as much research as you can in advance to see what does work and what does not.
Due to the power of the Internet, it is possible to do research about restaurants that are maybe half a world away.
Don't get too caught up in trying to put on a show for your visitors if the primary goal of them visiting in the first place may be compromised.
Remember, for a theme to work and not open itself up to ridicule, the quality of the food must be exceptional.