Many business owners who have not engaged in social media think that it's as easy as creating a page and posting a few comments.
This couldn't be further from the truth.
Any successful social media marketing campaign requires dedication, persistence and effort.
The primary goal of a social media marketing plan is to engage your customers while expanding your brand recognition.
What we are going to do in this article is share the three most common mistakes made using social media.

• Deleting Unflattering Comments - Some businesses believe that if they participate on social media websites they will encounter nothing but positive feedback.
  This is not always the case, there is bound to be someone out there who does not personally like one of your products or was not pleased with the service that they received.
  If you experience a negative comment on your page, your first reaction would likely be to remove it.
  This is not recommended, the primary purpose of social media is to create an environment where your customers feel free to express their opinions regarding your product, whether they are positive or negative.
  If you should receive a negative comment, you should address it and not try and hide it.
  
• Posting The Same Message On All Of Your Social Networks - It is common for businesses to schedule their posts using automation software.
  While this may save you time it is not the best route to take.
  It is important that you choose one or two websites to personally post on.
  This will give your messages a more authentic and original tone.
  Your followers will notice if the posts are all the same and they will likely lose interest and stop engaging on your pages.
  
• E-mail Blasts - This is one of the most common marketing mistakes made by businesses.
  They are attempting to broadcast news or commercial messages through email.
  While this may be an inexpensive way to advertise your latest event, it is not the best method to use.
  Businesses should remember that each time they participate in this type of marketing technique, they are putting their reputation at stake.
  The reputation of a business can be seriously damaged by sending unsolicited emails to potential clients.
  It is best to avoid this marketing strategy at all costs if you would like your brand to be seen in a positive light.
  

Social media marketing is a complex world, and if you go into it looking for an easy way to succeed you will likely fail.
It is best to avoid making these three common mistakes in order for your marketing strategy to be successful.