The modern world is progressing every minute, and along with it includes business, people and cash.
The younger mass of today is now exploring the web to ends you cannot even believe.
Businesses are also looking to the web to obtain their fix of exposure.
Why so? Due to the reason that the Internet's reach is huge.
Your enterprise might be situated in the U.
S.
, but with the assistance of a web site or perhaps a blog, you are able to reach customers as far as the alternative side of the world.
Making a blog isn't as difficult as one may think, but it could get complicated if you forget the basics.
Below are five important keypoints that you need to know before you venture online.
1.
Your Website Name You need to keep in mind the name of your website first before you create it.
This is an extremely important keypoint for your company because that is how potential clients will find you.
Make it simple, and easier to recall.
Avoid matching it too much with other successful blogs in your niche/field.
If you are a sanitation company, it is usually wise to include a strong keyword in your name, like the niche that you're thinking of work towards, your location and a lot more.
For instance should your sanitation company is based in Detroit, you might want to use DetroitCleaners(dot)com as your website name, but most likely that would be taken by now.
You can try adding other words to it to really hone it down to your company.
Maybe you would like to use FastDetroitCleaners(dot)com or SlickDetoitCleaners(dot)com.
Another crucial thing about your website name is that you need to be confident with it.
Try to mess around with the name, list down over 50 possible names and talk it over with your business partners or your family.
2.
Blogger or Wordpress Hosting is when you let some company or business "publish" your web site or blog.
You have to choose which one you would prefer.
If you don't happen to be familiar with any, you could always start with Wordpress or Blogger.
Both of these are the most popular ones that are being used.
Blogger is operated by Google, and it's an excellent starting point if you're just a beginner.
The navigation is much easier compared to other services.
But if you ask around, a lot of people will say that Blogger is very limited.
One of the best things about Blogger is that it's free to use.
You don't have to pay for hosting.
Wordpress, on the other hand, is a lot more complicated compared to Blogger, but it has way more possibilities.
The downside of Wordpress(dot)com's services is that you're not allowed to put any ads on your blog.
The hosting is also free-of-charge.
There is also the open-source version of Wordpress(dot)com, which can be found at Wordpress(dot)org.
Now the biggest difference between the two is that the former offers free hosting, but you cannot put ads.
On the other hand, the latter service does not provide free hosting, so that means you need to look for another group or company to host your blog for you.
Now since Wordpress(dot)org does not host your site, that means you can have ads on it.
At the end of the day it all comes down to how much you are willing to spend on your investment, and which service you're most comfortable with.
3.
Looks matter.
This is another important keypoint for your blog, much so because this is basically what people see.
If your website is full of flash animation, it would definitely load slower.
Stick to mostly text.
If the colors of your website aren't carefully thought out, if might come off looking ugly and quite possibly lead possible clients away.
If you make it look too plain, the readers might not become interested in your content.
The key here is balance.
Don't overdo your design.
It would also help out a lot if you hire a web designer, that is, if you are willing to pay for professional web designs.
4.
Content is Art Now this is where it gets hard.
Merely copying and pasting products and reviews on your website is never going to drive traffic and possible clients to your website.
You need to really know about the niche or field that you are entering so you can dish out decent content for your website or blog.
Sit back, relax, spend time on it and write.
You don't need to rush, mainly because it would ruin the quality of your content.
You want your clients to feel that you know what you're talking about, and you walk the walk, as well as talk the talk.
5.
SEO Search Engine Optimization is a very complicated matter to explore.
There are a lot of ways on how to optimize your website and content to make it show up with a high rank in search engines like Google, Yahoo or Bing.
If you are willing to pay for quality service, you can opt to hire an SEO consultant.
This would strongly improve your chances of being in front of the pack of websites and come out on top of the list.
If however, you are not in the position to spend for an SEO consultant, what you just need to remember is that all you ever have to do...
is write.
Write a lot.
Write some more.
Rewrite what you wrote.
Write a whole lot more.
Keep on writing.
The more quality content you can produce, the better your website will eventually place itself on search engines.
Chances are, since you'll be writing in the language that people use, and people also use Google, it's like you're writing for something that would also interest Google.
If you build it, they will eventually come.