The Essence of PPC Before we get to answer the question "how does pay per click advertising work", it is best that we first understand the essence of this mode of advertising.
It has been the desire of every internet marketer to have their pages rank high in search engines.
There are many ways of achieving that, one of them being having many websites linking to yours.
When there are many links to your website, search engines consider your website as having quality content thus you get a high ranking.
Now, it is not easy to have websites link to yours.
If you were to earn that by merit, then you would have to take a really long time developing quality content and popularizing the website.
However, you can choose to go the short way and that is to use pay per click advertising.
This will help you realize the results almost instantly.
So, how does pay per click advertising work? This is an advertising model in which you place your advertisement on another website.
This is definitely a website that ranks high for the keyword that you are targeting.
You then pay for every click on the advert that is made from the advertising website.
One advantage with this advertising strategy is that you have the power to control how much you spend on the advertising campaigns.
You can choose your budget based on the number of clicks such that the advertisement stops appearing on the advertising website if that limit is reached.
With PPC, you can even set the daily limit ensuring that you do not go beyond your budget for an advertisement.
Google AdWords is one player that is recognized by many people in this industry.
With Google AdWords, you first create your ad campaign grouping all your ads for a particular product together.
You then create short textual ads with the targeted keywords.
As soon as you post those ads, people searching the keywords you are targeting will be seeing your adverts in the result pages.
The adverts may also appear on result pages of searches that are related to your keywords but not precisely the keyword.
In this case, the cost is usually lower than for clicks from searches of the exact keyword.
Benefits of PPC If you are asking "how does pay per click advertising work?" you probably want to know its benefits.
First, unlike the conventional advertising strategies, the results of PPC are seen immediately after the post has been made.
The greatest advantage however is the fact that the traffic that you get to your website through this strategy is targeted and easier to convert into customers.