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What Are MAP Prices And How Can It Benefit Me?

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For many products on the market today, there is a set in stone MAP, or Minimum Advertised Price.
This means that the supplier or manufacturer of the product has set a bare minimum that the product is allowed to be sold for, and no less.
If you look around online enough, you will find that many products come up at the exact same price time & time again across various websites.
If this is the case, you may have discovered the MAP of that product.
This explains why sometimes we see products on sale in stores that are deemed to have a price that is "too low to advertise".
You might also encounter this online, when a product's price does not actually become apparent until further down the processing of your purchase.
For any business or retailer that violates this MAP verdict, there can be severe punishments handed out like a penalty on products that can be sold in the future.
For example if you are selling on eBay, they might suspend your account or ask that you never resell this item again.
Although not every manufacturer or supplier will police the internet for MAP violations, it is strongly recommended to always respect the MAP whenever its provided by a supplier.
Despite being a very handy way for businesses and clients to make a nice saving, MAP prices do not always apply to every product and can be quite hard to come across in certain markets.
Because of the massive volume of price comparison websites around these days, advertised prices are much harder to regulate than they once were, especially in the age of freelance sellers.
An MAP, though, means that smaller businesses have the chance to actually come in and compete in the market, as they will be able to balance their prices out to a far fairer remit than before MAP was instated.
This means that big businesses' cannot totally undercut the smaller business, creating a much healthier and fairer market for all.
This also means that a sales company will always be able to make a minimum profit on what they are selling, ensuring that people are always able to make a living out of the products that they sell, and they can sell them in accordance to their own business demographics and requirements, up to a specific value.
This can impact the market massively, as it allows the "little guy" far more breathing room when faced with conglomerate competition.
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