A common problem with many who are trying to make sales with their online business is gaining the trust of the people visiting their sites.
While it is frustrating process trying to get people to trust you when you know you are honest and have a good product the simple fact is that your site visitors don't know that.
Fortunately there are some good ways you can build a relationship with the people visiting your site to get them to trust you and turn them into customers for your online business.
A good way to build trust with people if you have a website is to also have a blog.
With a blog people can visit from your site you have the opportunity to let people frequenting your site to get to know you better.
With a blog you can start a discussion with your visitors by making your posts open and friendly.
When they can learn more about you and your business it will help lower their buying resistance.
Another way to turn traffic into customers is by putting an email capture form on your site.
You can give away a free newsletter about your business which will get the visitors coming back and they will get to know you better and help you make more sales.
If you rely on PPC search engine advertising for traffic try to optimize your site for free search engine traffic.
People trust the free organic search engine results more than paid results and will be more likely to make a purchase.
Including contact information on your site can help to build trust.
It is very understandable that many webmasters worry about spam or worse by doing that so they keep their information private.
For those who are brave enough to provide their information it definitely can make a difference with some people whether they will buy from you or not.
Those are the basic ways you can get people to trust you and your product more to help increase sales for your online business.