In simplest words, search engine optimization or SEO can be stated as a set of practices used by professionals to ensure that the website is indexed faster by the search engines. Google, the search engine giant, lays a set of rules to be followed by the search engine optimization companies during their SEO practices. Here are some tips for the professionals for efficient optimization based on the latest rulebook set forth by Google.

• The domain name for your website or blog should include the keyword. For instance, if you are a provider of home furniture, the domain name for your website/ blog should have the word furniture included in it.


• The title of a post is used as the main link by Google Blogger and WordPress. So it is suggested that you add the keyword in the web address of the post. If it is not there, you can change it in the edit option.


• While writing meta tags for the post, make sure to include at least one keyword in the title, description and the keywords section. However, padding in so many keywords will have a negative impact on your task.


• The images you choose to complement your post also matter a lot in the process of optimization. When you choose an image to accompany your text, go for a suitable format, preferably JPG. This format consumes less memory which means less uploading time required and ultimately a better rank. This also signifies another important point âEUR" avoid using images with a huge size or compress them before uploading.


• Include guest blogging into your internet marketing strategies. Guest blogging may not be the easiest or the quickest SEO technique but once you acquire a good reputation on popular blogging websites, it may bring in valuable results.


• Use back links for linking your blog posts to your own blog. But do not overstuff it with keywords. Using a single keyword can be resourceful.


• Do not underestimate the power of social media. You can either do it yourself or make use of professional social media marketing services for the best results. Websites with the greatest user traffic such as Facebook, Twitter, Pinterest, etc. may prove to be of great help in online promotion of your blog.


• As the usage of the internet is no more limited to desktops and laptops, your content also needs to be versatile and compatible with other devices. The compatibility of your website or blog with devices like tablets, smart phones, etc. will mean instant traffic and greater online visibility.


• Make use of search engines and directories like Google Webmaster to get greater online traffic. You can get registered with the directories by creating an account and getting your website or blog verified to boost the online traffic.


• Make sure your content maintains high quality in every sense. It should be fresh and informative; it should be free from any grammatical mistakes or spelling blunders.

By abiding to these laws and using effective social media marketing services, you may stand out in the crowd of numerous search engine optimization companies.