Morocco preserves an exotic and historic charm lost in many other Arab countries, plus a warm, dry, healthy climate, and a beautiful landscape, with its markets and traditional architecture, its car-free medinas and palaces hiding breathtaking gardens.
Morocco is now going mass-market.
The coasts are a major destination for French tourists and increasingly for retirees.
There is a whole associated infrastructure of guest houses, French-speaking newspapers and doctors, and an increasing number of French settlers.
Morocco's economy has been doing quite well.
King Mohammed, who succeeded in 1999, is a dynamic monarch who has brought substantial reform to Morocco, and some national reconciliation.
Unemployment fell in 2006 to 15.
5% in towns (9.
7% nationally), down from 18.
4% in 2005 (11% nationally).
However national GDP is only expected to grow by 2.
5% in 2007, according to the Finance Ministry, due to a poor harvest.
This follows a spectacular economic performance in 2006, when GDP grew by 8%.
Nevertheless indicators suggest an economy which is steaming ahead, with electricity consumption up 22.
9% on the year to March, industrial equipment imports up 12.
7%.
This is combined with an inflation rate of a mere 2.
7%.
In 2007, a study published by the Georgetown University-based Center for Strategic and International Studies called 'Arab Reform and Foreign Aid: Lessons from Morocco' concluded that Morocco provides a valuable lesson in political and economic reform.
It showed that top-down reforms can be highly effective, if skilfully and determinedly carried out, and that aid donors should lean towards countries where evidence of such commitment is to be found.
Morocco received US$3 billion in foreign direct investments in 2007, mostly from the Gulf, according to reports in the leading newspaper Aujourdhui.
The forthcoming mass tourism explosion A massive tourism and residential development programme 'Vision 2010' - of which the coastal section has come to be known as 'Plan Azur' - was launched six years ago to bring 10 million visitors a year to Morocco by 2010 and build 250,000 hotel beds, including 180,000 located in or around the cities.
There will be 1,300 weekly flights into Morocco, with 15,6 million passengers per year.
Many large international hotel chains have already built developments, including Club Med, Liwa, Accor, and Sol Melia.
Tourism almost invariably brings increased interest in buying in the country, and will likely have an enormous impact both on Morocco's economy, and on property prices.
Six huge new tourist stations / residential developments in priority coastal resorts are at the heart of Plan Azur, including: Saidia (Oujda), Lixus (Larache), Mazagan (El Jadida), Mogador (Essaouira), Taghazout (Agadir) and Plage Blanche (Guelmim).
Saidia is being developed by Fadesa and Property Logic and will have 30,000 beds and three 18-hole golf courses, the first unit opened in 2007.
Lixus is being shared between three developers and will have 12,000 beds, and two golf courses; the first unit opens in 2009.
Mazagan is being developed by Resort Co, and it will have 3,700 beds, opening in 2009.
Mogador is being developed by three developers, will have 6,800 beds, and open in 2009 Taghazout is being developed by Taghazout resort and will have 18,000 beds, and open in 2009 Plage Blanche seems likely to be built by Fadesa, will have 19,500 beds and open in 2012.
Outside the mass market The long Moroccan real estate boom, of course predates the mass market, and concentrates on the 'authentic' Morocco, and above all on giving Westerners a stylish life in exotic, traditional surroundings.
At the core of this has been the craze for buying Riads.
It is not unusual to see Riads - traditionally-shaped Moroccan houses, with grand salons giving onto a central tiled courtyard, often with a garden at the centre - offered on the Internet for EUR500,000 or in the case of the most palatial, EUR1,000,000.
Around 7,500-15,000 French residents live around Marrakech in these and other accommodations.
Will Morocco run out of Riads? Well there are 50,000 Riads in Marraketch and only 1,000 are sold to foreigners.
The coasts are also a major destination for French and other European tourists and those looking for a second home.
After the boom caused by the French, "the English market is beginning," says Charles El Fassy of the real estate agent Cabinet Charles El Fassy.
"We have had five years of French buyers.
We thought: "Things cannot go on like this any more!" says El Fassy.
"But they are going on.
It is beginning all over again, with the British.
" Prices have increased threefold in four years, he says.
Morocco's climate makes it a perfect destination all year round.
It is hard to imagine, but it is possible to ski in Morocco, and mountain trecking is very popular.