Marketing your product online and making use of the huge platform which Facebook has provided to the community on the world-wide web is of tremendous importance to your business these days.
Facebook's active users total over five hundred million in number, and come from all walks of life.
It is a vibrant global community, with varying levels of demographics, likes, and interests.
This makes it even more important for you to utilize this platform in this highly competitive era.
Furthermore, in order for you to know the exact activity that is going on your Facebook fan page, you need some tools.
Luckily, for page administrators, these tools are provided in the form of Facebook Insights.
In this article, we will discuss the 5 most important Facebook Insights, which your business cannot ignore.
Keeping a regular eye on them will help you understand you Facebook fan page activity better, so that you can market your products and services more efficiently.
Daily Like Sources This is one of the most obvious of Facebook Insights.
It tells you the demographics of the area or region from where the audience of your Facebook page comes from.
Naturally, it is important because you can know the areas in which your marketing is successful, and which areas require more effort from your side.
You should pay specific attention to the 'mobile' category, as it is among the fastest growing means of communication.
Most people would prefer to 'like' and subscribe to your page simply because it is more convenient and easier than sitting and browsing in front of the computer.
Daily Negative User Feedback This is one of those Insights which you need to carefully understand and make use of on a daily basis.
It is located at the end of the Facebook Insights' spreadsheet, and it tells you the negative activity regarding your Facebook page.
For example, it shows you how many people have 'unliked' and unsubscribed from your page.
It also tells you how many people have chosen to hide your status updates for good.
If this number is large, then you should take immediate action, and improve the content of your regular posts.
Remember that even if you start uploading newer, and more attractive content, you cannot reach some of these people, as they have already chosen to hide your status updates altogether.
They may appear to 'like' your Facebook page, but they will not be subjects to your marketing any longer.
28 Days Organic Reach This is one of the most useful measures among the Facebook Insights to measure the total effectiveness of your marketing efforts.
This feature tells you exactly how many people can see your status updates in their news feeds.
This number may or may not be larger than the total number of your subscribers, as it also includes those people who have not 'liked' your page, but can see you because someone in their friends' list has.
28 Days Viral Impressions Put simply, this measure tells you how well your status updates and popularity, are spreading through the people who have subscribed to your updates.
This depends greatly upon the activities of your subscribers.
If they mention you in one or more or their stories, then their friends will also see it.
This is why this insight is named as 'viral impressions'.
Just make sure that you put such quality content that it makes your fans want to share it more often, over and over again.
Weekly Reach by Country This is another useful insight because it tells you about the origins and nationalities of the people who have 'liked' you Facebook fan page.
Although these numbers may appear hard to comprehend at first, you can plot them in the form of a graph.
You will then notice that certain patterns emerge.
Understanding these patterns and adjusting your marketing activity will grant success to you and your business.