The Real estate market survives only on leads and conversion.
I have learnt through my personal experience that lead generation is a key factor and is the first step to building a profitable business relationship.
No leads = no business! When I started my real estate career, the first area I focused on was generating real estate leads.
Ten years back lead generation was a different story because it was easy to purchase them from real estate lead generators but with high competitiveness, technology and awareness, it is not easy anymore.
Initially, I bought leads through real estate lead generators, I knew that I was getting an extensive list of names and numbers.
I didn't know if they were genuine leads or not.
I didn't know if the people on the list really wanted me to contact them or not.
It was like shooting in the dark and more like cold calling.
I was actually disappointed with the entire strategy and process because when I called the names on the list, I sounded like someone who was desperate.
This is not the image that I wanted to portray in the first place.
So I changed my strategy a little and instead of approaching the leads, I let the leads approach me.
In a way I initiated an effective real estate lead generator strategy.
It was definitely not as easy as it sounds and I had to go through a lot of brainstorming to make it a reality.
The first step was to create visibility.
I used various methods like bandit signs, designing a professional website, distributing business cards, direct mail campaigns and classified ads.
All this paid off and I started getting genuine leads after sometime as people became aware of my real estate agency.