Secrets of email prospecting and getting more sales.
Do you want more money? more sales effortlessly? Start your email prospecting.
Email prospecting is very similar to fishing.
You need a good line (email address), bait (a great can't pass it up deal), and a net to haul it in.
Where do you start? Email blast? Or a long winded email with your life story? I suggest starting with close family and friends.
Make the emails to them personal and write each one individually or you'll get spammed.
Your object would be to ask them to reply with their email contacts to you.
Its imperative to get a return email from them even if they don't reply with a singe email address.
This will ensure that the email address is correct and you are not part of their spam folder.
Keep it a short email because attention spans are very small.
Your friends and family will appreciate the contact from you and if they truly love you they will want to help you.
Emails to the contacts you receive should stay short and sweet and again personalized.
Explain how you reached them, where you work, who you are, and what you sell.
You can include a picture of yourself standing near the business sign.
Invite them to become a Facebook friend or twitter follower.
As you progress you may want to include a YouTube video tour of the business with the hours and extra values the business offers.
Like a fisherman needs to catch fish every day to survive you need to practice email prospecting everyday.
You should spend at least one hour a day devoted to this to make it a gold mine.
A good fisherman knows where the fish are but a great salesman will bring the fish to them.
The goal is to have as many people know who you are, where you work and what you sell.
That way when they need what you have you are the first place they come.
Now that you have hundreds maybe thousands of contacts you blast them.
The blasts must have value to your intended audience so don't blast to just blast or you will get spammed.
Don't over blast either or you will get spammed.
I find twice a month works great.
Blast any manufacturers incentives at the beginning of the month.
The end of the month can be used for close out deals, reduced pricing and great buys.
If you can consistently add emails addresses and get a blast rhythm it will produce sales.
Think about it if you are consistently showing your base of contacts what you have to offer and they know where you are it's bound to produce.
Some will be waiting for that special deal and when they are ready to buy you are the first one they will seek out.
Its up to you to haul in your catch.
Happy fishing!