Are you leveraging Your Facebook page(s) for branding and viral marketing? If not, this article is for you and even if you are, you can still benefit from the tips presented here to further tweak your Facebook marketing Strategy.
Let's get started...
Take Advantage Of The New Facebook "Questions" Feature Recently, Facebook added a question feature that enables you to post questions on your page updates.
You can either ask open-ended questions or create multiple choice questions.
Take advantage of Facebook questions to effectively engage with your page fans.
The beauty of this feature is that even when you ask a poll-based question, people can still comment on it so you don't just get plain numbers.
You probably want to know why people made certain choices.
That's why, it's a good idea to explicitly request that your fans comment on your multiple-choice question and, while at it, they can share it as well.
(In Facebook jargon, sharing translates into viral marketing) Prior to this feature, some Facebook marketing experts used their Facebook pages to conduct Q&A sessions with their fans at preset times that they announce on their pages, blogs, tweets, newsletters, you name it.
(the same way Twitter chats are scheduled) conducting Q&A session with your Facebook fans on your page wall will enable you to earn their trust as and establish yourself as an expert in your field, while boosting your brand's visibility on their news feeds.
Turn Your Welcome Tab Into a Branding Magnet The welcome tab is an optional feature that you can add to your Facebook page and as the name implies, it's the first tab that potential fans will see when they visit your page.
Here is how can you use it for optimal branding:

• Instead of keeping the default "Welcome" title on the tab, use your brand name instead
• Make sure to invest in creating an eye-catching and compelling design for this tab that "entices" visitors to like your page
• I couldn't stress enough of on the importance of including a promotional video of your brand on this tab as it means getting the best of worlds: video marketing and Facebook marketing
• The key target of your welcome tab is encouraging visitors to like your page.
  It's not recommended to have too many "calls to actions" on this tab as it would confuse first-time visitors.
  You may add another one or two at maximum like subscribing to your mailing list in return for a freebie, visiting your website for special promotions and so forth
• Link to your other social profiles on this page to make it easier for your visitors to follow you on Twitter, connect with you on LinkedIn...
  etc.
  

One last word of advice: take a look at other business's pages for a healthy dose of inspiration.
Whichever idea(s) you decide to implement, make sure they reflect your brand authenticity.
If you do, you will turn your Facebook page into a branding and viral marketing machine! Good luck!