Through the years, development web and internet technology has fostered the growth of the online community. Because millions and millions of people visit the Internet for different reasons, it is no wonder that many businesses, big or small, have looked at the Internet as a gateway to potential customers.

Aside from a few discrepancies, effective internet marketing in Ireland employs the same marketing methods in other countries. While most upscale businesses can afford advertising teams, most small-scale and home-based businesses usually can't. That is why most of them have relied on web-based services to pitch their products. One major method of online marketing is through a blog or a website. Because blogs evolved to accommodate multimedia content such as photos and videos, you would find that having your own blog and website could be the starting point of your business's marketing strategy. By using a memorable domain name or URL, your website can serve as your direct link to potential clients. It can also serve as your clients' source of news on your latest products and other promotional events. By keeping your site content fresh, you encourage your regulars to visit again and again. Through the development of online shopping systems like Paypal, your website can also act as your one-stop shop for all your business transactions. Online shopping carts makes it easier for you and your clients to exchange the necessary information and transact business, as buying and selling can be done without leaving the comforts of your home.

In the long run, you can achieve effective internet marketing in Ireland by employing more methods such as video sharing, social networking and affiliate marketing. But, for these to be successful, you first have to establish and maintain a good website that would serve as your business's headquarters in the online world.