The use of Twitter in any business can produce immediate benefits.
A Twitter campaign can reduce costs as it will replace the amount of traditional paid advertising.
It should raise revenue and sales of the product or service as it is directed towards hungry customers.
Best of all, the use of Twitter is free! Twitter is used to identify people directly interested in your product or niche.
The Twitter name you choose can be the name of your product or the name of your Company! How powerful is that? Your website will be featured in a clickable URL on your home page.
There is a huge area of background screen that can be filled with relevant material, product photos, information, company logos, URLs etc.
It is possible to brand your tweets with company name, product or URL.
In combination with a landing or squeeze page it is possible fo you to grow a list of interested targeted potential future customers.
This list can feature in many future direct marketing campaigns.
Once a Company decides to adopt a strategy to use Twitter as a main plank of its overall marketing strategy, it can put the strategy in place almost immediately by seeking training from a Social Media expert who can advise on an ongoing basis to ensure the strategy is followed properly and the right results achieved.
Alternatively it is possible to outsource your entire Twitter marketing campaign to a Twitter expert who will manage the complete process for you on a fee basis.
One of the greatest benefits of adopting Twitter is that it is possible to measure its effectiveness, click by click! This has never been possible with offline campaigns which rely more on luck than good management.