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Neon signs: A commercial perspective from history to present

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The first and foremost motto of businesses of all sizes and types is to attract targeted audience and bring them to business locations. To do so, businesses take support from different means of advertising such as hoardings, posters and, painted texts and images on walls. But, these sources of advertising are not long lasting, durable and impressive. When it comes to finding eye-catching and highly attractive advertising signs, neon lighting emerges as one of the best and popular fixtures in outdoor advertising.

If we look at the history, we find that the story of neon sign technology was started when the French astronomer Jean Picard noticed a dim brightness in mercury barometer tube. Then, came electric discharge lamps invented by German glassblower and physicist Heinrich Geissler. Finally, it was French engineer, chemist, and inventor Georges Claude who exhibited the first neon lamp to the public in 1910 in Paris. In 1923, Claude gave the United States a reason to get outdoor advertising signs for commercial purposes. Claude's neon signs are not only visible at night but also in daylight. That is why these signs compel people to stop in front of the place where these signs are installed and stare the signs intentionally.

Neon lamps are made with hollow glass tubes by heating the glass in the presence of air and gas. Then, tubes are cut with files so that they can have required angles and curves. Then, the tube passes from the procedure called ‘bombarding'. Then air is evacuated from the tube and it is short circuited with high voltage current to make it reach at a perfect temperature. Then the tube is re-evacuated and again filled with Argon to a specific pressure before it seals off. Although red is the basic color of neon signs, yet you can also get a neon sign in different colors.

Custom neon signs are the advertising signs that are manufactured on demand. Businesses ask for the neon sign that urge neon sign companies to design and create a sign that matches needs of businesses and let the people get attracted to a destination where they are installed. The benefit of having custom signs is that they are business-oriented and can be purchased on the basis of different designs, sizes, types and styles.

If you are really interested in making your business location easily recognized and identified by your target audience, then using a neon sign can make a real difference to your marketing and advertising needs directly.

 
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