Teeth Whitening - How Not to Get Scammed
Are all internet teeth whitening offers scams? Unfortunately, the answer is that many of them are not exactly what they claim to be.
If you've spent more than 30 seconds surfing on the internet, you have no doubt seen ads offering to give you the secret of beautiful, white teeth.
In fact, there are so many teeth whitening ads on the web these days, that it might make you think there's some kind of epidemic of brown teeth.
It turns out, the reason you see so many of these whitening ads online is a simple matter of money, and lots of it.
To explain what's going on, we need to first talk about something called "affiliate marketing".
Affiliate marketing is a business model that involves a company paying an individual money to sell their products, similar to a commission.
Many major and legitimate companies participate in affiliate programs.
In many cases, this arrangement can be a win/win/win - great for the company, the individual promoting their products as well as the customer buying the item.
In the case of teeth whitening products however, the situation is more often a win/win/lose.
Here's what usually happens when the unsuspecting internet surfer signs up for the typical internet teeth whitening offer:
The answer to that question is something called a "rebill".
A rebill is just what it sounds like.
The buyer of the teeth whitening product will get billed again and again for additional product.
You may think that this is illegal (and in some cases it may be) but what usually happens is that the rebill language is buried in the fine print of the terms and conditions that the buyer agreed to when they first signed up for the low cost introductory offer.
To make matters worse, once the buyer finds out that they are on the hook for future purchases, it is often very difficult to cancel the rebilling.
The whitening companies are very good at making it hard to cancel their service.
What the buyer may have thought was only going to cost them a few dollars could end up with a price tag of several hundred dollars! The moral to this story is to always read the fine print when signing up for anything and if something sounds too good to be true, it usually is.
White teeth are an important part of looking good, but visiting your trusted, local dentist is the best way to get the results you want without risking your credit and bank account.
For more information on teeth whitening and other dental procedures, please visit us at St.
Cloud Dentists.
If you've spent more than 30 seconds surfing on the internet, you have no doubt seen ads offering to give you the secret of beautiful, white teeth.
In fact, there are so many teeth whitening ads on the web these days, that it might make you think there's some kind of epidemic of brown teeth.
It turns out, the reason you see so many of these whitening ads online is a simple matter of money, and lots of it.
To explain what's going on, we need to first talk about something called "affiliate marketing".
Affiliate marketing is a business model that involves a company paying an individual money to sell their products, similar to a commission.
Many major and legitimate companies participate in affiliate programs.
In many cases, this arrangement can be a win/win/win - great for the company, the individual promoting their products as well as the customer buying the item.
In the case of teeth whitening products however, the situation is more often a win/win/lose.
Here's what usually happens when the unsuspecting internet surfer signs up for the typical internet teeth whitening offer:
- The buyer is lured into the transaction by a glitzy, well constructed web page that promises gorgeous white teeth and offers a low cost introduction to the whitening product.
The initial cost may be just a couple of dollars. - Once the purchase is made, the affiliate that advertised the product will get a commission that may be as much as $50.
The answer to that question is something called a "rebill".
A rebill is just what it sounds like.
The buyer of the teeth whitening product will get billed again and again for additional product.
You may think that this is illegal (and in some cases it may be) but what usually happens is that the rebill language is buried in the fine print of the terms and conditions that the buyer agreed to when they first signed up for the low cost introductory offer.
To make matters worse, once the buyer finds out that they are on the hook for future purchases, it is often very difficult to cancel the rebilling.
The whitening companies are very good at making it hard to cancel their service.
What the buyer may have thought was only going to cost them a few dollars could end up with a price tag of several hundred dollars! The moral to this story is to always read the fine print when signing up for anything and if something sounds too good to be true, it usually is.
White teeth are an important part of looking good, but visiting your trusted, local dentist is the best way to get the results you want without risking your credit and bank account.
For more information on teeth whitening and other dental procedures, please visit us at St.
Cloud Dentists.
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