Why Podcast Transcription is Important
Every podcast should have a transcript, and I'm surprised at how many don't bother to include them.
Perhaps the owners skip having their podcasts transcribed because they don't believe it's worth the cost of having it done, or don't understand the benefit of hiring an outstanding podcast transcription service.
Here are five great reasons to consider having your podcasts transcribed.
1.
Transcripts are searchable - By having your podcast transcribed, you are generating more traffic to your website because the text is searchable and people will ultimately stumble upon it when browsing the web for content your podcasts deliver.
Search engines will pick up the keywords.
The audio and video for your show are not searchable.
Transcripts are.
2.
Content - Not sure what to put on your blog? Copy and paste your transcript and it's an instant blog post; no thought required.
You can also use your podcast transcript to make into several short articles in a small amount of time, or newsletter content for your list.
3.
Create products from transcripts- Once you have a few transcripts, you have an e-book.
This creates more revenue for you; more possible ways to generate revenue from your podcast.
4.
Attract a larger audience - While many people do prefer to watch a video or listen to an audio, many do still prefer a text version.
They may not have 30 minutes or an hour to devote to your show.
Reading the content takes half the time.
They also may prefer to print the transcript so they can go back and read it whenever they want, or highlight the key points.
5.
Reference - Once you have a handful of podcasts, you might remember you said something, but can't remember which show it was.
This can cause you to spend a few hours of your time trying to find the spot in the audio you need so you can quote someone, reference, etc.
If you had a transcript, all you would have to do is search through the text and it just takes a minute.
Your visitors may also find this useful for the same reason.
Bottom line - podcast transcripts generate revenue!
Perhaps the owners skip having their podcasts transcribed because they don't believe it's worth the cost of having it done, or don't understand the benefit of hiring an outstanding podcast transcription service.
Here are five great reasons to consider having your podcasts transcribed.
1.
Transcripts are searchable - By having your podcast transcribed, you are generating more traffic to your website because the text is searchable and people will ultimately stumble upon it when browsing the web for content your podcasts deliver.
Search engines will pick up the keywords.
The audio and video for your show are not searchable.
Transcripts are.
2.
Content - Not sure what to put on your blog? Copy and paste your transcript and it's an instant blog post; no thought required.
You can also use your podcast transcript to make into several short articles in a small amount of time, or newsletter content for your list.
3.
Create products from transcripts- Once you have a few transcripts, you have an e-book.
This creates more revenue for you; more possible ways to generate revenue from your podcast.
4.
Attract a larger audience - While many people do prefer to watch a video or listen to an audio, many do still prefer a text version.
They may not have 30 minutes or an hour to devote to your show.
Reading the content takes half the time.
They also may prefer to print the transcript so they can go back and read it whenever they want, or highlight the key points.
5.
Reference - Once you have a handful of podcasts, you might remember you said something, but can't remember which show it was.
This can cause you to spend a few hours of your time trying to find the spot in the audio you need so you can quote someone, reference, etc.
If you had a transcript, all you would have to do is search through the text and it just takes a minute.
Your visitors may also find this useful for the same reason.
Bottom line - podcast transcripts generate revenue!
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