It is likely your company has provided you with your own web site, complete with information about the company and all the great products they offer and the wonderful business opportunity.
There is just one thing your web site does not promote...
YOU! Oh, there may be a place for a short bio if you're fortunate.
You see the company is branding itself and the service.
Here is the problem, people usually do not join a biz-op because you have a great company and comp plan.
When reps enroll in your business, it is because they trust you.
Think about it, how many reps have you sponsored that enrolled just because they visited your replicated web site? With that said then we need a way to promote what you have to offer as a leader.
Simply put you have to brand yourself.
This is the benefit of blogging, the visitors get to see who you are.
And since you control the content you get a chance to show the value you offer.
you can offer valuable training and useful information.
This demonstrates you are a leader, and develops trust and confidence in others and lets them see you have what it takes to help them become successful.
Now this is not the place to post sponsored ads or affiliate products on your home page.
You don't want any visitors to your site to get the idea that there is any ulterior motives other than sharing content that can benefit them.
However internet monetizing can be a tremendous benefit to your operation, but that's after you have created your lead list which I will cover later.
Another good thing regarding a blog is they are free and easy to set up, that's important for those of us that are not so strong in the technology department.
So how do you set up a blog you may ask.
There are a lot of blog sites out there, however to keep this simple I suggest using Word Press, it is easy to set up and ranks well with search engines.
I also strongly suggest you purchase a domain name preferably your own name and a hosting account.
This way you own your site and can do what ever you choose without having to worry about someone shutting it down.
You can buy a domain name for less than ten dollars for.
com domains, but if you want to economize you can also purchase a.
info domain for even less and works just as well.
I recommend Godaddy for your domains, they're a well known company.
You can buy a Word Press hosting account for less than $5 per month all in the same place.
Or you can transfer you domain and have your site hosted at Host Gator blog hosting sites.
Don't worry there are instructions and customer support to guide at each site.
There is yet another roll your blog plays, it gives you a place to coral the traffic you receive from all your other marketing resources on line and off line.
From there you get to direct that traffic to your target.
So maybe you're thinking now is the time to present my biz-op.
If you did that you would loose a lot of leads with no way to track them, and you would be leaving a lot of money on the table.