Writing Quality Content For Website Traffic
If a search engine is going to send visitor to your website, it needs to have a reason to send you those visitors and that reason is that your site has something interesting for potential readers to read.
Ideally, it should be unique content, but having said that, even non-unique content will usually work to an extent, if all of the other relevant factors are in place.
Why unique content? Ideally, you want your website's content to be totally unique so that the search engines see the value in it and list every single page on their listings.
If your website just contains articles pulled from other websites, then the search engines will detect that and might ignore you in favour of the original sources.
But, not always.
The other risk is that your website naturally ranks lower than other websites showing the same content.
So articles can be used to bulk up your site, but not as your main content.
Why quality? It might seem daft, but I believe that quality of content is more important that anything else.
OK, search engines might not be clever enough to spot all of the errors in a website, but there are other indicators.
The important factor with quality of content is that, once visitors arrive onto your website, they will read the entire page you have provided and then, hopefully, look around the site with interest to read more pages.
This means that one visitor creates more than just one page view, so your hits / page view count increases a lot, which is excellent news.
Also, if your material is quality, these readers can become more inclined to follow RSS feeds, bookmark your website and join your newsletter.
This means repeat visitors and is yet more great news.
If you can do something to ensure that a visitor becomes a regular reader then you are truly succeeding! How often should you write? This is another important factor with your website's content.
If you are only adding new information once a year and never changing the pages, then the search engines will see you as having stale content and might lose interest.
There are niches where this might be the norm, but on the whole search engines expect plenty of new content.
On balance, most agree that writing 3 - 4 times per week is a good amount to tempt search engines and repeat visitors.
And if once in a while you are struggling with that amount, that is when you can go to article directories for some extra content.
Ideally, it should be unique content, but having said that, even non-unique content will usually work to an extent, if all of the other relevant factors are in place.
Why unique content? Ideally, you want your website's content to be totally unique so that the search engines see the value in it and list every single page on their listings.
If your website just contains articles pulled from other websites, then the search engines will detect that and might ignore you in favour of the original sources.
But, not always.
The other risk is that your website naturally ranks lower than other websites showing the same content.
So articles can be used to bulk up your site, but not as your main content.
Why quality? It might seem daft, but I believe that quality of content is more important that anything else.
OK, search engines might not be clever enough to spot all of the errors in a website, but there are other indicators.
The important factor with quality of content is that, once visitors arrive onto your website, they will read the entire page you have provided and then, hopefully, look around the site with interest to read more pages.
This means that one visitor creates more than just one page view, so your hits / page view count increases a lot, which is excellent news.
Also, if your material is quality, these readers can become more inclined to follow RSS feeds, bookmark your website and join your newsletter.
This means repeat visitors and is yet more great news.
If you can do something to ensure that a visitor becomes a regular reader then you are truly succeeding! How often should you write? This is another important factor with your website's content.
If you are only adding new information once a year and never changing the pages, then the search engines will see you as having stale content and might lose interest.
There are niches where this might be the norm, but on the whole search engines expect plenty of new content.
On balance, most agree that writing 3 - 4 times per week is a good amount to tempt search engines and repeat visitors.
And if once in a while you are struggling with that amount, that is when you can go to article directories for some extra content.
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