Event Networking

• Networking at industry events is a marketing tool agribusiness companies use to interact with potential clients. Agribusiness companies can network with suppliers, farmers and consumers at conferences like the Gulf Coast Agribusiness Conference, Agribusiness Management Conference and IBA West Agribusiness Conference. Locate trade shows and meetings in your area by typing in the name of your city and the words "agribusiness trade show" into a search engine. Go to these events and spread the word about your agribusiness company. This "word of mouth marketing" strategy can help get people talking about your business.
  
  

Search Engine Marketing

• If suppliers are looking for an agribusiness to partner with, they may conduct an online search to research prospective companies. Search engine marketing is a tool you can use to help those suppliers find you online. First, do some research and find out what terms your customers use to find agribusinesses like yours online. The best way to do this is to ask your current customers. Once you've identified several key search terms, write an ad using those terms. For example, if you determined your customers used the words "grain supplier business" to find you, write an ad that says something like "Prime Agriculture -- your one-stop, low cost supplier for all your grain and agribusiness needs. Click here to learn more." Next, bid on the key words "grain supplier business" with a search engine like Google.com, Yahoo.com or Bing.com. If you bid high enough, your ad will appear whenever a customer uses these terms in the search engine.
  
  

Direct Mail

• Direct mail is a marketing tool used by many types of business. It can be an effective way to market your agriculture business because it is a highly targeted marketing tool you can send directly to people who do business with agriculture companies. Find a reputable direct mail company to work with. They will help you develop a list of individuals or companies who buy from agriculture businesses like yours. Send out a postal mailing like a post card or sales letter, and offer your services to these customers.
  
  

Cause-related Marketing

• Cause-related marketing involves raising awareness about your company by joining a trend or cause in your industry. One trend in the agribusiness world is sustainable farming, the practice of raising crops in a way that is healthy for animals, humans and the environment. Partner with an organization like the World Sustainable Agriculture Association, Cascade Harvest Coalition or The Center for Sustainable Agriculture, and sponsor events in your local area to teach customers about sustainable farming practices. You will create a positive image of your brand, which can lead to more sales down the road.