quot;Sunray Cave" multi-pronged approach to enhance competitiveness
Sunray Cave Group's restructuring and upgrading is very typical, serve as a reference for other companies. Sunray Cave Group, since 1993 has been the production of distilled water, the products sell well in domestic market, and Hong Kong Wellcome, China Resources and other supermarket chains 300 largest suppliers. 2006, Sunray Cave only distilled water to change the species, an increase of four varieties, while the construction of three production bases in drinking water and fruit drinks.
To achieve product diversification strategy
"Sunray Cave increase in mountain spring water, mineral water, purified water and mineral water species, so that five water-evil, and strive to fully capture the market." Zhi-Wei Lin, chairman, said.
Sunray Cave In addition to continue to uphold the "integrity" of the enterprise credo to "improve quality, strengthening management, grasping service" to win customers love, capture the market, but also at the same time technological innovation. In 2006, 2007, two years, put all of outdated equipment into fully automatic advanced equipment, production workers was reduced from 561 to 300 people, a reduction of 56% in 2008, Sunray Cave's production increased by 35% .
In addition, the Sunray Cave in Dongguan City, Shaoguan City, Hunan Province Yiyang City, Fengxian, and built three production bases in drinking water and fruit drinks, and great efforts to "OEM" production, now in Zhuhai, Beijing, Jiangxi Province, Heshan City, and other places, respectively, OEM rice pudding, mineral water, mountain spring water and pure water, to achieve product diversification and enhanced comprehensive strength.
Promote the OEM-round to seize the market
Over the years, the development of the National Beverage Company, Sunray Cave Group, realized that those who were high-profit manufacturers, have a large number of OEM products, and wide coverage, and fewer economic risks. OEM operating according to market demand, to less investment, high efficiency and low risk purposes.
Drinking water market is very broad, but the drinking water production equipment investment is large, has been the development of Sunray Cave Group in Charge, in addition to acquisition of Yiyang City, Hunan Province, Shaoguan City, peach liquid mineral water and spring water the new investment in the new Fengxian, it also plans to acquire a mountain spring water and a mineral water plant. The scientific proof and finally the acquisition of the scheme into OEM production strategy, not only increases the production of a further drop of investment, greatly enhancing the market competitiveness.
Sunray Cave Group, OEM implementing the strategy has achieved great success so that the "Sunray Cave" products in the national market share is rapidly increasing, wider coverage, forming a stronger brand.
Development of new green health drink
Sunray Cave distilled water award-winning, has won the "National Food Industry Famous Brand", "97 International Fair gold medal", "Chinese consumers Foundation, recommended products to the nation", "Guangdong Province", "Guangdong Province Famous Brand" title and other honors, visibility is high, Sunray Cave Mountain spring water is from the source of Xinfengjiang --- 1438 meters above sea level cloud bun mountains, by consumers like.
Sunray Cave Group, green and healthy development of the natural good drinks, in the "double shift" plan, has made "Hundred Flowers Fruit" fruit as one of the key research projects. Fengxian there is a new type commonly known as "Hundred Flowers Fruit" scientific name "passion" of the fruit, after Beijing Agricultural University laboratory contains a lot of vitamins and citric acid, malic acid, the fruit easy to grow, pest and disease was weak and high yield.
In addition, the Sunray Cave Group and Hong Kong, Australia, the company co-producing "maifanite" feature of water. Pingdingshan from Inner Mongolia, the specialty of "Chinese medical stone," combination of all sorts of special filter material to form a unique formula, use of modern static hybrid technology, ion-plus can be activated technologies, made the safety of natural mineral water-soluble group of high-energy ions . After Australia, Hong Kong and the Mainland authorities to promote human health, laboratory testing of new drinks, to become the new darling of today's beverage market.
To achieve product diversification strategy
"Sunray Cave increase in mountain spring water, mineral water, purified water and mineral water species, so that five water-evil, and strive to fully capture the market." Zhi-Wei Lin, chairman, said.
Sunray Cave In addition to continue to uphold the "integrity" of the enterprise credo to "improve quality, strengthening management, grasping service" to win customers love, capture the market, but also at the same time technological innovation. In 2006, 2007, two years, put all of outdated equipment into fully automatic advanced equipment, production workers was reduced from 561 to 300 people, a reduction of 56% in 2008, Sunray Cave's production increased by 35% .
In addition, the Sunray Cave in Dongguan City, Shaoguan City, Hunan Province Yiyang City, Fengxian, and built three production bases in drinking water and fruit drinks, and great efforts to "OEM" production, now in Zhuhai, Beijing, Jiangxi Province, Heshan City, and other places, respectively, OEM rice pudding, mineral water, mountain spring water and pure water, to achieve product diversification and enhanced comprehensive strength.
Promote the OEM-round to seize the market
Over the years, the development of the National Beverage Company, Sunray Cave Group, realized that those who were high-profit manufacturers, have a large number of OEM products, and wide coverage, and fewer economic risks. OEM operating according to market demand, to less investment, high efficiency and low risk purposes.
Drinking water market is very broad, but the drinking water production equipment investment is large, has been the development of Sunray Cave Group in Charge, in addition to acquisition of Yiyang City, Hunan Province, Shaoguan City, peach liquid mineral water and spring water the new investment in the new Fengxian, it also plans to acquire a mountain spring water and a mineral water plant. The scientific proof and finally the acquisition of the scheme into OEM production strategy, not only increases the production of a further drop of investment, greatly enhancing the market competitiveness.
Sunray Cave Group, OEM implementing the strategy has achieved great success so that the "Sunray Cave" products in the national market share is rapidly increasing, wider coverage, forming a stronger brand.
Development of new green health drink
Sunray Cave distilled water award-winning, has won the "National Food Industry Famous Brand", "97 International Fair gold medal", "Chinese consumers Foundation, recommended products to the nation", "Guangdong Province", "Guangdong Province Famous Brand" title and other honors, visibility is high, Sunray Cave Mountain spring water is from the source of Xinfengjiang --- 1438 meters above sea level cloud bun mountains, by consumers like.
Sunray Cave Group, green and healthy development of the natural good drinks, in the "double shift" plan, has made "Hundred Flowers Fruit" fruit as one of the key research projects. Fengxian there is a new type commonly known as "Hundred Flowers Fruit" scientific name "passion" of the fruit, after Beijing Agricultural University laboratory contains a lot of vitamins and citric acid, malic acid, the fruit easy to grow, pest and disease was weak and high yield.
In addition, the Sunray Cave Group and Hong Kong, Australia, the company co-producing "maifanite" feature of water. Pingdingshan from Inner Mongolia, the specialty of "Chinese medical stone," combination of all sorts of special filter material to form a unique formula, use of modern static hybrid technology, ion-plus can be activated technologies, made the safety of natural mineral water-soluble group of high-energy ions . After Australia, Hong Kong and the Mainland authorities to promote human health, laboratory testing of new drinks, to become the new darling of today's beverage market.
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