A Booth Business: Commerce at Craft Shows – Part Three
We've now come to last article of this wonderful series on A Booth Business. In part one of Booth Business, we discussed choosing and purchasing the right products for your craft show commerce endeavors. Without the right products, no one will notice your booth, and if they did, you probably wouldn't sell anything. Having products crafters will buy is a must. In part two we discussed setting up the booth in a way that will attract attention, and will allow each of your products to shine all on its own. Overlapping or hiding one product behind another will make the whole table look cluttered, and you will probably sell less of the things that are covered..
Part three of a Booth Business: Commerce at Craft Shows is all about presentation prior to and during the actual craft show. If you really want to drum up some business, there are a few public relation strategies you can employ to get interested buyers even before the craft show begins.
Preshow Marketing
Once you have heard the news (about the craft show), you need to get yourself in high gear and market yourself, your booth, and your products well in advance. Pre-show marketing shouldn't take too much money; fliers in grocery stores, bulk mailers, online classifieds, and even fliers passed around at church will let the people in your community know what you're doing and what you have to offer.
When you're creating your marketing campaign make sure to highlight your best products. If you want to sell your inventory of adorable eyeglass stands and nifty sunglass holders, you need to feature them in your advertisement. When the craft show starts and your booth opens, the first thing people should ask for are your eyeglass stands or your sunglass holders. Make people want to buy what you want to sell the most. Be creative.
Tell Your Friends
Another part of the preshow marketing is telling your friends and family about your booth. Social networking has made is easier than ever to reach out to family and friends, locally and abroad. Tell them to come out and take a look, or to tell their friends and family about your booth and eyeglass stands, and sunglass holders.
This is an especially good idea if you have friends who love to craft.
People Greeting
Once the actual craft show begins, don't stay stuck behind your booth. Bring someone with you who you can trust to run things for a while, and take stroll among the other booths and events and pass out brochures, fliers, or business cards. Invite people to come over to your booth and take a look at what you have to offer. Tell them about your unique eyeglass stands and other eyeglass accessories, and explain to them why all crafters have to have them. People love a friendly face, and if you give them a kilowatt smile and a flier, they just might stop by and purchase something.
Well, now that you know the basics to making money selling eye accessories at craft shows, you can expand to county fairs, expos, or other community events.
Part three of a Booth Business: Commerce at Craft Shows is all about presentation prior to and during the actual craft show. If you really want to drum up some business, there are a few public relation strategies you can employ to get interested buyers even before the craft show begins.
Preshow Marketing
Once you have heard the news (about the craft show), you need to get yourself in high gear and market yourself, your booth, and your products well in advance. Pre-show marketing shouldn't take too much money; fliers in grocery stores, bulk mailers, online classifieds, and even fliers passed around at church will let the people in your community know what you're doing and what you have to offer.
When you're creating your marketing campaign make sure to highlight your best products. If you want to sell your inventory of adorable eyeglass stands and nifty sunglass holders, you need to feature them in your advertisement. When the craft show starts and your booth opens, the first thing people should ask for are your eyeglass stands or your sunglass holders. Make people want to buy what you want to sell the most. Be creative.
Tell Your Friends
Another part of the preshow marketing is telling your friends and family about your booth. Social networking has made is easier than ever to reach out to family and friends, locally and abroad. Tell them to come out and take a look, or to tell their friends and family about your booth and eyeglass stands, and sunglass holders.
This is an especially good idea if you have friends who love to craft.
People Greeting
Once the actual craft show begins, don't stay stuck behind your booth. Bring someone with you who you can trust to run things for a while, and take stroll among the other booths and events and pass out brochures, fliers, or business cards. Invite people to come over to your booth and take a look at what you have to offer. Tell them about your unique eyeglass stands and other eyeglass accessories, and explain to them why all crafters have to have them. People love a friendly face, and if you give them a kilowatt smile and a flier, they just might stop by and purchase something.
Well, now that you know the basics to making money selling eye accessories at craft shows, you can expand to county fairs, expos, or other community events.
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