When you think of the phrase "Digital Marketing" what do you think of? I always thought digital marketing referred to marketing via the web or television because digital implies numbers and data and the computing of it.
So does that mean social and influence marketing constitute digital marketing? Apparently not.
It has come to my attention that there is a clear distinction between digital marketing and social marketing.
Social marketing refers to tweeting and posting on Facebook whereas digital marketing refers to promotions, search engine-marketing, AdWords, and display advertising.
  While digital media is more similar to traditional marketing, social or influence marketing is more conversation engaging and focused on interactions between seller and buyer, and even among the buyers.
Social media is more about locating social influencer and using it to influence consumer behavior.
This is done by engaging in the conservation, which already exists in the market, and adding your insights and facts (regarding your market or brand).
Many companies refuse to take part in the social marketing world, and even go as far as prohibiting social media use in the workplace.
And while employees should not be "tweeting" throughout their workday, the business should definitely get involved in social marketing.
You might already have your own customer base, and it might even be a great number, but understand that your competitors are preying on your customers and ready to engage with them at any opportunity.
Chances are that your customers are already participants of the social media world, and if your competitors are using such marketing tools to socially influence them, that great customer base you thought you had, will slowly slip through your fingers.
Life moves fast, and the internet moves faster so if you want to stay ahead you need to ride all the big waves..
and social marketing is one wave you definitely don't want to miss.