Designing Your Own Poster
Posters are an effective advertising tool.
In order for any business to grow and to stay competitive, it has to continually advertise its product or service.
Businesses who choose to use posters will find them to be very effective and inexpensive.
While some businesses use professionals, such as graphic designers or advertising agencies, to design their poster, there are many advantages to designing your poster in-house.
Designing your own poster has many positives:
First off, keep your design and message simple and concise.
Your potential customers are unlikely to have long to long at your poster so conveying your message clearly is vital.
Avoid filling your poster with too much detail.
The job of your poster is to get people to respond to your call to action (more on that later).
Decide on the message you wish to convey, keep it short, simple and stick with it.
When you design your own poster, it's also important to design it with your target customers in mind.
If you are having a hard time thinking of the right approach try to put yourself in their shoes.
What emotion am I trying to appeal - excitement, safety, coziness etc If its excitement your selling, bright colours and action images with bold big headlines are best.
If you are selling safety products or services the traditional yellow and black with rigid fonts and thought provoking images may work well.
These are just a few ideas - The point is that you need all the elements of your poster reinforcing your message - imagery and or graphics, fonts and colours.
An adventure poster with pictures of rolling green hills with daffodils growing won't attract the attention you are after.
Do your creative research by looking at your competitor's posters - assess the good and bad points of their poster design and use this knowledge to your advantage.
Research online for poster design ideas and even look for National Design Awards for Posters and see what ideas the winners of these competitions have done.
Don't copy their ideas, use them for your own inspiration! The most critical element of poster design is the call to action.
You've designed a great poster with an attention grabbing headline and images that cause people to take a second glance - if there's no call to action you've wasted your time.
Your call to action needs to be smaller than your main message but not in small print at the bottom of your poster.
Your call to action can be anything from asking people to call, visit your website, email, visit your store, a coupon code to use next time the buy from you etc.
Just make sure you include a call to action on your poster and keep it simple.
Incorporate all these ideas and you can be sure that you can design a great looking poster.
In order for any business to grow and to stay competitive, it has to continually advertise its product or service.
Businesses who choose to use posters will find them to be very effective and inexpensive.
While some businesses use professionals, such as graphic designers or advertising agencies, to design their poster, there are many advantages to designing your poster in-house.
Designing your own poster has many positives:
- save money
- you have complete control over the final design
- you can ensure the poster conveys the right message to your target market
- you get to decide which design works best for you
- you can meet your own deadline!
First off, keep your design and message simple and concise.
Your potential customers are unlikely to have long to long at your poster so conveying your message clearly is vital.
Avoid filling your poster with too much detail.
The job of your poster is to get people to respond to your call to action (more on that later).
Decide on the message you wish to convey, keep it short, simple and stick with it.
When you design your own poster, it's also important to design it with your target customers in mind.
If you are having a hard time thinking of the right approach try to put yourself in their shoes.
What emotion am I trying to appeal - excitement, safety, coziness etc If its excitement your selling, bright colours and action images with bold big headlines are best.
If you are selling safety products or services the traditional yellow and black with rigid fonts and thought provoking images may work well.
These are just a few ideas - The point is that you need all the elements of your poster reinforcing your message - imagery and or graphics, fonts and colours.
An adventure poster with pictures of rolling green hills with daffodils growing won't attract the attention you are after.
Do your creative research by looking at your competitor's posters - assess the good and bad points of their poster design and use this knowledge to your advantage.
Research online for poster design ideas and even look for National Design Awards for Posters and see what ideas the winners of these competitions have done.
Don't copy their ideas, use them for your own inspiration! The most critical element of poster design is the call to action.
You've designed a great poster with an attention grabbing headline and images that cause people to take a second glance - if there's no call to action you've wasted your time.
Your call to action needs to be smaller than your main message but not in small print at the bottom of your poster.
Your call to action can be anything from asking people to call, visit your website, email, visit your store, a coupon code to use next time the buy from you etc.
Just make sure you include a call to action on your poster and keep it simple.
Incorporate all these ideas and you can be sure that you can design a great looking poster.
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