Neon

• Harken back to the time when the Glitter Gulch ruled and the original Brat Pack never considered "Leaving Las Vegas" with a neon-style logo. Although Photoshop's actual paint colors -- and most printer ink -- don't offer actual neon blinking brightness, another of Photoshop's tools solves that problem. Whether you've imported an existing logo into Photoshop or created one from scratch, apply the "Glowing Edges" filter, found by clicking the "Filter" menu and selecting "Stylize." Upon clicking "Glowing Edges," Photoshop immediately renders your logo as if it were a neon sign, but the software provides three input bars where you get to change the brightness and thickness of the tubes.
  
  

Shadow

• Create a shady situation with a logo that stands out. Applying a shadow to a logo means the artwork appears almost 3-D, sure to catch consumers' eyes. Shading, or drop shadows in Photoshop language, is created off the "Layer Style" window. After creating the logo in Photoshop or opening it in the software, double-click the image layer in the "Layers" palette. This opens the "Layer Style" window, where "Drop Shadow" is the first option. Within the "Drop Shadow" style, users may configure the length of the shadow, its color and brightness, and even its shape. Point the shadow to the left, right or even underneath your logo.
  
  

Mirroring

• If you feel two logos are better than one, there's no need to duplicate your efforts. Photoshop will do it for you with mirroring. After you've brought in your logo or designed it in Photoshop, right-click its layer in the "Layers" palette. After selecting the "Duplicate Layer" option, you have two copies of the logo, but they're literally on top of each other. Pull down the "Edit" menu and click "Transform." Select one of the two style options -- "Flip Horizontal" for a side by side mirror image or "Flip Vertical" for a top-to-bottom mirror image, like looking in a lake.
  
  

Inversion

• After painstakingly choosing the colors for your logo, see what everything would look like if you flipped the style switch upside down using Photoshop's inversion style. By simply clicking the "Image" menu, selecting "Adjustments" and clicking "Invert," you automatically get to view your logo in its opposite color scheme. This may be ideal for considerations of darker logos going on light backgrounds or the reverse.