The whole idea of using promotional items is to motivate sales for the companies.
In the bargain they get loyalty, visibility and credibility.
Therefore, to motivate, the right kind of promotional items should be used.
Marketing personal should study the latest trends before deciding on the item.
With so much competition around, it has become necessary to be innovative and use the items creatively, package them well and send them to the right person.
Business consultants are always on the look out for novel ideas that can be incorporated to boost their profits.
As sales go up automatically one is motivated to perform better.
Promotional items reach the hands of many people.
Sometimes, one can get good referrals or even business contracts.
For any person who is in the business of advising companies to use giveaways, they should know the niche market that they have to cater to.
This helps in focusing on the right product and ways to get company products noticed.
Marketing needs to define their own niche market.
In the service industry like the hospitality sector (airlines, hotels, clubs, pubs, bars), one needs to have fun and novel promotional items.
To add a personal touch a wine casket can be hand delivered at the door step as a surprise.
If a five star hotel is treating their exclusive clients to giveaways then the right choice would be of very good taste.
Most top level executives are used to a certain standard.
Life style products are the perfect vehicles to patronise these loyal clients.
A weekend in another city where the hotel has opened a branch is also a good marketing exercise.
Like wise other sectors like health, sports, food and electronic industry have to get appropriate promotional items that gel with the image of their brand, product and company.
An electrical company can promote energy saving bulbs by giving trial packs to some customers.
With the feedback they can also launch the item later in a big way.
It can also be clubbed with another high value item as a gift.