Building a Successful Exhibition Booth

• 1). Have a professional design your signs and other promotion pieces and display them where the majority of visitors can see them.
  
  
• 2). Interaction with potential customers is the primary goal. Schedule effective salespeople familiar with the product or service who are comfortable approaching event attendees. Order uniforms or require staff to wear coordinated shirts or outfits. This communicates preparation and organized management.
  
  
• 3). Use fabric to wrap or drape on booth structures and tables. Choose a tone of material that reflects the desired mood of the booth and use it as a backdrop. Flashy colors attract while neutrals help a booth blend into the surrounding.
  
  
• 4). Add lighting to attract public awareness of the booth, spotlight products and create an inviting atmosphere for prospective customers.
  
  
• 5). Keep the booth simple and uncluttered. Business owners want customers to focus on one or two products.