Practical Social Marketing Tips - Random Thoughts About Business, Technology and Social Media
Technology is not an obligation.
I repeat, technology is not an obligation.
From your doorbell to the latest text on your mobile phone, these technological advances are for our convenience, not our obligation.
You do not have to answer the door or the phone, respond to that email or text or Facebook update or Tweet unless or until it is convenient for you.
Turn off the Pavlonian response and respond when it works for you.
Time Magazine's choice of Facebook CEO Mark Zuckerberg for Person of the Year is perfect.
Chosen by impact on our world, this year's award went to the 26 year old multi-billionaire.
Facebook is revolutionizing the Internet and the way we connect with each other.
For example, those 30 and younger are giving up regular email for Facebook messaging.
A valuable takeaway from watching "The Social Network", the story of the creation of Facebook.
When Facebook was in it's infancy, Zuckerberg overheard a conversation at a party about who was single, who was taken, who was dating who.
Basically relationship status.
Realizing this "relationship status" needed to be added to Facebook, here is what he did not do: he did not think "oh what I great idea, I'll try to remember it later and use it.
" He did not write it down in a notebook with the intention of using it later.
Here is what Zuckerberg did do: Upon overhearing the conversation and getting the idea, he dropped everything, ran across campus to his dorm room, and implemented the idea.
That sense of urgency and immediacy is what creates success.
Social Media and Social Marketing is not a fad.
Crazy bands, the rubber bands in fun shapes that younger kids liked to where for a while in 2010 is a fad.
Social Media Marketing is a revolution in how we do business.
Connecting with people far away is a great personal use of social media.
Through friends of friends that were my friends, I've connected with people who have enriched my life.
Social media is a great way for a business to establish a brand and create loyal fans.
People say, "Yes but my business is different.
" Sorry, not so.
If you have a business card, you should be on Facebook, YouTube, Twitter and other Social Marketing sites.
Two great takeaways, instructive for us all,consumer and small business owner alike, from the 60 Minutes interview with Mark Zuckerberg CEO of Facebook: "I've probably made every mistake that could be made" and "I got off my ass and built something.
" While Social Media is great, it can consume all of your time if you let it.
Set aside scheduled time for answering email, getting on Facebook and Twitter.
The real world is out there, not online.
Pay more attention the people inside your home than those online.
I repeat, technology is not an obligation.
From your doorbell to the latest text on your mobile phone, these technological advances are for our convenience, not our obligation.
You do not have to answer the door or the phone, respond to that email or text or Facebook update or Tweet unless or until it is convenient for you.
Turn off the Pavlonian response and respond when it works for you.
Time Magazine's choice of Facebook CEO Mark Zuckerberg for Person of the Year is perfect.
Chosen by impact on our world, this year's award went to the 26 year old multi-billionaire.
Facebook is revolutionizing the Internet and the way we connect with each other.
For example, those 30 and younger are giving up regular email for Facebook messaging.
A valuable takeaway from watching "The Social Network", the story of the creation of Facebook.
When Facebook was in it's infancy, Zuckerberg overheard a conversation at a party about who was single, who was taken, who was dating who.
Basically relationship status.
Realizing this "relationship status" needed to be added to Facebook, here is what he did not do: he did not think "oh what I great idea, I'll try to remember it later and use it.
" He did not write it down in a notebook with the intention of using it later.
Here is what Zuckerberg did do: Upon overhearing the conversation and getting the idea, he dropped everything, ran across campus to his dorm room, and implemented the idea.
That sense of urgency and immediacy is what creates success.
Social Media and Social Marketing is not a fad.
Crazy bands, the rubber bands in fun shapes that younger kids liked to where for a while in 2010 is a fad.
Social Media Marketing is a revolution in how we do business.
Connecting with people far away is a great personal use of social media.
Through friends of friends that were my friends, I've connected with people who have enriched my life.
Social media is a great way for a business to establish a brand and create loyal fans.
People say, "Yes but my business is different.
" Sorry, not so.
If you have a business card, you should be on Facebook, YouTube, Twitter and other Social Marketing sites.
Two great takeaways, instructive for us all,consumer and small business owner alike, from the 60 Minutes interview with Mark Zuckerberg CEO of Facebook: "I've probably made every mistake that could be made" and "I got off my ass and built something.
" While Social Media is great, it can consume all of your time if you let it.
Set aside scheduled time for answering email, getting on Facebook and Twitter.
The real world is out there, not online.
Pay more attention the people inside your home than those online.
Source...