From it's birth, or so some say, Scandinavian Airlines was born to succeed in a very real sense. Over the years, there have been many other airlines with more humble beginnings than this one however. The airlines took shape when small, local airlines with Scandinavia put their forces together along with a Swedish investment partner. The advantages of the net results of existing assets gave way to unheard of benefits. This meant a fast acceleration into efficient operation with all of the pooled assets, resources and airline infrastructure already in place to add to a fast upbringing. Their beginning was of course, not a fluke, as we can see by their overall success.rnrnSometimes the airline that you fly on will represent their country with a flag of some sort. This is a very natural thing to do, especially if you have a great deal of respect for your country. Most businesses that do well, such as Scandinavia Airlines, abide by certain principles and values. Sweden is one of the contributing partners that owns this particular airline. A significant share of this airline is actually publicly owned and funded. SAS, or Scandinavian Airlines, is the largest air carrier based in Scandinavian territory. Their fleet is actually quite large, numbering almost 200 aircraft, which have destinations around the world. Marketing and brand awareness are key to the success of any airline. In the mid 1950's Scandinavian Airlines set the world on fire with it's marketing campaigns aimed at increasing it's brand awareness worldwide. Scandinavian Airlines plotted out a route over the North Pole with a maiden voyage to Los Angeles California on the western coast of the United States. This route allowed them to take advantage of a huge branding opportunity, coining the "round the world service over the North Pole" phrasing. Tokyo, Japan; Anchorage Alaska, and Copenhagen are among the destinations available on this route.rnrnOne of the three countries with a percentage ownership of Scandinavian Airlines is Denmark. The most important spot of flight operational responsibility is out of Copenhagen to places throughout Europe.rnrnSome more air routes include travel throughout Denmark and also a flight to Oslo, Norway. Whereas the whole company has more than 15,000 employees, SAS in Denmark has less than 3,000 employees. Because Sweden also has a portion of possession, the story is analogous to SAS Sweden. The areas of operation include flights throughout Sweden, as well as flights initiated Stockholm, Sweden to cities throughout Europe. rnrnEach service area represents a different division within Scandinavian Airlines. Since its inception, SAS has operated mostly as an alliance between the different airlines in its group and its financial investors. Now, the partner airlines have merged into the conglomerate known internationally as Scandinavian Airlines Systems (SAS). The different divisions of SAS in Denmark, Sweden, and Norway now employ almost 16,000 people.

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