Eight Ways To Help Your Business" Trade Show Exhibits Stand Out From The Crowd
Trade show exhibits and other forms of live consumer encounters provide a wide assortment of benefits that other promotional forums simply can't deliver.
Face-to-face engagement, networking and live product displays are just a few of the many perks that trade show exhibits offer, making them a common staple in many business' overall marketing blend.
While trade show exhibits can prove a promotional force, it's important to note that at any given event there may be multiple competitors working the same function, all vying for the same attending crowds.
In order to successfully encourage visitors to check out your business wares, it's crucial to showcase a professional and polished display that effectively stands out from the crowd.
Setting Your Trade Show Exhibits Up For Visual Success If you're looking for effective ways to help your corporate trade show exhibits stand out from the masses, read on.
Following eight design and strategy tips can help give you the edge you need to entice guests to stop by your stand for a closer look at what your organization has to offer.
When brainstorming your final design consider: Booth height: Most stands are roughly 8 feet high; opting instead for a 10 or 12 foot high display can instantly help your trade show exhibit visually stand out from the crowd.
Wall color: The wall color of your stand will serve as a backdrop for your product line and images displayed throughout the exhibit; always strategize colors that not only provide a contrast with your brand logo, but also help your merchandise stand out.
Signage: There's virtually no such thing as having too much signage within your booths and stands.
Work with a professional design team to prominently display your brand logo throughout the booth and also consider utilizing additional customized banner stands as well.
Graphics: Beyond your logo, your trade show exhibits should also tout your company's latest product graphics and marketing images to ensure every visiting guest knows exactly who you are and what you offer.
Seating: Yes, your staff members manning the booth should employ a "standing room only" mentality, but that shouldn't extend to your visiting guests; offering inviting, comfortable seating will encourage interested parties to stay and chat longer with your team.
Flooring: Going with the showroom floor carpeting makes it easy for your booth to blend in with the crowd; working with customized carpeting instead can help make your stand visually pop.
Offer entertainment: Although technically not part of the design of your trade show exhibits, providing live entertainment is a great way to help your display stand out.
Use music, magic, live demos or anything else you think will grab the eye of the crowd.
Customized lighting: Don't rely on the venue itself to meet all your lighting needs.
Instead, incorporate customized lighting within your display to ensure your stand is the brightest one in its row and your visitors have no trouble seeing what you're all about.
Face-to-face engagement, networking and live product displays are just a few of the many perks that trade show exhibits offer, making them a common staple in many business' overall marketing blend.
While trade show exhibits can prove a promotional force, it's important to note that at any given event there may be multiple competitors working the same function, all vying for the same attending crowds.
In order to successfully encourage visitors to check out your business wares, it's crucial to showcase a professional and polished display that effectively stands out from the crowd.
Setting Your Trade Show Exhibits Up For Visual Success If you're looking for effective ways to help your corporate trade show exhibits stand out from the masses, read on.
Following eight design and strategy tips can help give you the edge you need to entice guests to stop by your stand for a closer look at what your organization has to offer.
When brainstorming your final design consider: Booth height: Most stands are roughly 8 feet high; opting instead for a 10 or 12 foot high display can instantly help your trade show exhibit visually stand out from the crowd.
Wall color: The wall color of your stand will serve as a backdrop for your product line and images displayed throughout the exhibit; always strategize colors that not only provide a contrast with your brand logo, but also help your merchandise stand out.
Signage: There's virtually no such thing as having too much signage within your booths and stands.
Work with a professional design team to prominently display your brand logo throughout the booth and also consider utilizing additional customized banner stands as well.
Graphics: Beyond your logo, your trade show exhibits should also tout your company's latest product graphics and marketing images to ensure every visiting guest knows exactly who you are and what you offer.
Seating: Yes, your staff members manning the booth should employ a "standing room only" mentality, but that shouldn't extend to your visiting guests; offering inviting, comfortable seating will encourage interested parties to stay and chat longer with your team.
Flooring: Going with the showroom floor carpeting makes it easy for your booth to blend in with the crowd; working with customized carpeting instead can help make your stand visually pop.
Offer entertainment: Although technically not part of the design of your trade show exhibits, providing live entertainment is a great way to help your display stand out.
Use music, magic, live demos or anything else you think will grab the eye of the crowd.
Customized lighting: Don't rely on the venue itself to meet all your lighting needs.
Instead, incorporate customized lighting within your display to ensure your stand is the brightest one in its row and your visitors have no trouble seeing what you're all about.
Source...