Free marketing tips from Dean Hunt
When someone claims that his personal website has had 6 billion visitors, you can only do one of two things: to believe it or not. But if that someone happens to be Dean Hunt, you may decide to see his website and to read what he says in it just to give you an idea whether there is some truth to his claim. As you go over his entries, you realize that Dean uses buzz marketing techniques to attract viewers to his website.
Buzz marketing is not a new concept in the real world of business where product awareness is created not by direct ad campaigns but by word of mouth. Such an indirect approach to marketing requires creativity to get the message across and to spread that message with lightning speed.
While you may still adopt the principles of buzz marketing in the internet, you need to have a good grasp of the technology and culture that pervades the internet to come up with effective buzz marketing techniques specifically for an online business. When it comes to internet buzz marketing, Dean Hunt's blog site is a good case study.
It reveals some of the techniques that he does not mind sharing. It all comes back to attraction. He gives out ideas about how to attract other people's attention or be an attention-seeker on the internet. Here are some of the marketing tips that Dean has given out for free:
- Use a killer headline for your articles. This is a no-brainer. Headlines should be used not only to announce the contents of your article but also to grab the attention of your readers.
- Stir up excitement with content having a negative slant. People are attracted to weird and sensational stories, and the more detail the better.
- Put some lists on your website. Dean says that people love lists, and a list of 7 for him yields more results than say 5 or 10.
- Attach an interesting photo or image to your article. The human eye is most attracted to shapes and colours, particularly with the red, black and white combination.
- Add credibility to your website by including a contact us, disclaimer and about us portion.
There are many who believe that buzz marketing is the way of the future for generating traffic, and phenomena like Twitter and Facebook illustrate how savvy marketers are employing social media techniques for business purposes.
Learning buzz marketing from an expert can short cut the learning curve.
Buzz marketing is not a new concept in the real world of business where product awareness is created not by direct ad campaigns but by word of mouth. Such an indirect approach to marketing requires creativity to get the message across and to spread that message with lightning speed.
While you may still adopt the principles of buzz marketing in the internet, you need to have a good grasp of the technology and culture that pervades the internet to come up with effective buzz marketing techniques specifically for an online business. When it comes to internet buzz marketing, Dean Hunt's blog site is a good case study.
It reveals some of the techniques that he does not mind sharing. It all comes back to attraction. He gives out ideas about how to attract other people's attention or be an attention-seeker on the internet. Here are some of the marketing tips that Dean has given out for free:
- Use a killer headline for your articles. This is a no-brainer. Headlines should be used not only to announce the contents of your article but also to grab the attention of your readers.
- Stir up excitement with content having a negative slant. People are attracted to weird and sensational stories, and the more detail the better.
- Put some lists on your website. Dean says that people love lists, and a list of 7 for him yields more results than say 5 or 10.
- Attach an interesting photo or image to your article. The human eye is most attracted to shapes and colours, particularly with the red, black and white combination.
- Add credibility to your website by including a contact us, disclaimer and about us portion.
There are many who believe that buzz marketing is the way of the future for generating traffic, and phenomena like Twitter and Facebook illustrate how savvy marketers are employing social media techniques for business purposes.
Learning buzz marketing from an expert can short cut the learning curve.
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