Entrepreneur Bootstrappers - Keep a 3-Day Work Week Just Like the Grandaddy of Marketing
Jay Conrad Levinson, the creator of Guerrilla Marketing, has kept a 3-day work week since 1971, all while running a marketing empire from his home, with no employees.
See how you don't have to be a workaholic any more.
Jay believes, like his mentors, that a true professional can get everything they need to get done in an 8-hour day or they are probably in the wrong profession.
He went even further with this and wanted to spend a lot of time with his family.
So, in the early 70's he decided to start working a 3 day week from home.
Since he no longer had corporate meetings to deal with, people telling him office jokes, and others stopping by to chat, he got more done in those 3 days than he could ever do in a 5-day week at the office.
You can benefit from this as well, especially since you are bootstrapping your business and your time is like gold.
Jay delegates everything that he doesn't need to do himself, like running coaching programs and sending out weekly email tips.
He also reads every day and keeps up with current events, a critical step for a marketer.
Your business ventures should not control your entire life.
You are probably trying to create your business so that you can have financial freedom.
Instead of waiting for the day when you can finally slow down, you should run your business the way you want it to be right now.
If you live your financially free life as if it has already happened, then your business will be designed around that expectation.
Your customers will be trained early on that you will only return their calls during those three days, even if you only have 5 customers.
When you have 500 customers you will have trained them to solve many of their own issues due to your limited availability.
Businesses that allow their clients to contact them at any hour also tend to create needy clients that expect you to be there whenever they need you.
Design your business lifestyle the way you want to live it at the beginning, then you won't have to make any drastic changes to get there in the end.
See how you don't have to be a workaholic any more.
Jay believes, like his mentors, that a true professional can get everything they need to get done in an 8-hour day or they are probably in the wrong profession.
He went even further with this and wanted to spend a lot of time with his family.
So, in the early 70's he decided to start working a 3 day week from home.
Since he no longer had corporate meetings to deal with, people telling him office jokes, and others stopping by to chat, he got more done in those 3 days than he could ever do in a 5-day week at the office.
You can benefit from this as well, especially since you are bootstrapping your business and your time is like gold.
Jay delegates everything that he doesn't need to do himself, like running coaching programs and sending out weekly email tips.
He also reads every day and keeps up with current events, a critical step for a marketer.
Your business ventures should not control your entire life.
You are probably trying to create your business so that you can have financial freedom.
Instead of waiting for the day when you can finally slow down, you should run your business the way you want it to be right now.
If you live your financially free life as if it has already happened, then your business will be designed around that expectation.
Your customers will be trained early on that you will only return their calls during those three days, even if you only have 5 customers.
When you have 500 customers you will have trained them to solve many of their own issues due to your limited availability.
Businesses that allow their clients to contact them at any hour also tend to create needy clients that expect you to be there whenever they need you.
Design your business lifestyle the way you want to live it at the beginning, then you won't have to make any drastic changes to get there in the end.
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