If you own or run a business you most likely have a website of some kind.
That is a good first step, but if you don't have a blog you are missing out on really connecting with your customers and building loyalty to your business.
By now most people are familiar with blogs, but if not, here's a refresher.
Blog comes from the name web log.
The name web log was used when someone would make a running list of websites they thought would be interesting to their readers.
As this form of website got more popular, the term was shortened to blog and sites like Blogger.
com sprang up to make this regular posting type website easier to facilitate.
It has been many years since blogs started, in that time they have become very sophisticated.
There are many excellent platforms to publish your blog.
The most popular being WordPress, Livejournal, Joomla and Blogger.
Besides using them for a blog, you can use them for your whole website.
The really nice thing is platforms like WordPress have thousands of free templates you can use, so you can choose the look you want to go with your business.
Some of the most basic ideas you can write about on your blog to keep customers interested is new designs or lines of merchandise you have, including interviews by the designer.
New menu items and discussions about how these were developed.
If your business involves travel or you work with interesting people, for example a musician, artist, athlete, you can do daily updates about what is going on in your world.
Really the options are endless.
The main thing is to use your imagination to keep your prospects and customers coming back to see what you've been up to.