A successful charity web design is based on careful considerations.
It is not like designing a website for small businesses and the purpose plus target are radically different.
Before you set up a charity website be clear about your goals and target people and then go about it.
Your Charity Web Design Depends on Your Website's Goals A goal needs to be set for all websites and not only this particular one.
The goal needs to be as obvious as possible to the visitor who lands on your page.
Have a tagline that makes the goal clear.
In fact make the tagline a part of the heading of the page in big and bold letters.
It could be something like "Help rebuild lives of the people of Gaza by purchasing our handmade cards this Christmas".
Mention the goal a few times in varying phrases to make it clear to the visitor.
Charity Web Design with the User in Mind Remember the visitors on your website may not be always the ones ready to help.
These websites are frequented by those who need help as well as the ones who are ready to help.
This is something we already know but always design a website by seeing it from the visitor's angle.
Those who give donations will be looking out for 'ways to help' as well as 'how their money has helped'.
A feedback on the money used along with other fundraising ideas should be a part of the charity web design.
Also remember to thank all supporters.
The people who are looking for help would be benefited by resources and articles.
Keep your web design as logical as possible and information easy to locate.
Avoid using brand names unless they are very popular.
Use more general terms to categorize information.
Using terms like 'Children's Fund' or 'School Fund' are advisable over specific terms that many visitors will not be able to relate to.
Confidence Building Should Be a Part of Charity Web Design Remember, your supporters should be convinced about your organization's genuineness before they contribute.
They should be assured that the money they donate will be put to good use.
Your website should have enough supporting materials in the form of articles, updates and news items, if possible.
There should be regular updates on the money spent and future goals involving money spending.
Photos of people being helped or who will be helped could prove to be very effective.
The Purpose of the Website Should Be Clear The purpose of the website should be clear to the visitor.
It should be absolutely obvious that one is expected to give donations.
Using buttons with 'Donate Here' would help.
The payment method should be easy and secure too.
The visitor should not be expected to wait for long and therefore the method should be a quick one.
Mention other ways to give apart from financial ones.
This could also be supported using articles.
Have a Contact Number and address on Your Website For any charity web design, using genuine contact number and address is required as this will help to create authenticity.
People would like to know who you are and how to get in touch with you before they donate on your website.
Have a phone number and email address clearly written on your website.
Handle all queries expertly on phone or via emails.