Mobile Marketing
Mobile marketing can refer to two things, the first being “marketing on the move”. You know, it’s those trailers you see with big billboards on, or even taking your “show on the road.” The second refers to using mobile devices to advertise your product; telemarketing is included in this concept.
In an era where people are always on the move, it is vital that your business be on the move. You need to find ways to attract people no matter where they are. You can no longer rely on Television or even radio to get the message out. Besides the absurd expenses of these advertising options, this is the ‘day’ of the ipod, x-box, movie downloads and so much more.
So what is the solution? If you have a car with a tow hitch, you can drag a trailer wherever you go or leave it on a street corner to catch the eye of people, who are already in rush to go by. Telemarketing, personally, would not be my solution of choice. More and more people are complaining about that dreaded phone call from some company trying to steal your time. The phone always rings at the most inopportune time; when you’re rushing to your next meeting, your lunch break, your child’s concert, or worse, the first opportunity you’ve had the whole day to go to the toilet. Although Telemarketing might be helpful with our countries unemployment situation, the costs to you, especially as a small business, could cause bankruptcy.
Then, I guess, mobile devices it is. An SMS is all it takes. To make things even better, you can now make use of online technologies that allow you, at the touch of a button, to send an SMS to every single client in your database, and voila, instantly they all know that you have a wonderful new product. It’s also a great way to keep your employees constantly informed of developments within your company, thus improving their productivity and product awareness.
In 2004, 10.2 million adults had cell phones; in 2006 there were 39.66 million cell phones in use. Knowing that the numbers have increased exponentially in 2008, there has to be some truth to this concept that cellular mobile marketing is the way forward for any business looking to grow and increase its revenue.
In an era where people are always on the move, it is vital that your business be on the move. You need to find ways to attract people no matter where they are. You can no longer rely on Television or even radio to get the message out. Besides the absurd expenses of these advertising options, this is the ‘day’ of the ipod, x-box, movie downloads and so much more.
So what is the solution? If you have a car with a tow hitch, you can drag a trailer wherever you go or leave it on a street corner to catch the eye of people, who are already in rush to go by. Telemarketing, personally, would not be my solution of choice. More and more people are complaining about that dreaded phone call from some company trying to steal your time. The phone always rings at the most inopportune time; when you’re rushing to your next meeting, your lunch break, your child’s concert, or worse, the first opportunity you’ve had the whole day to go to the toilet. Although Telemarketing might be helpful with our countries unemployment situation, the costs to you, especially as a small business, could cause bankruptcy.
Then, I guess, mobile devices it is. An SMS is all it takes. To make things even better, you can now make use of online technologies that allow you, at the touch of a button, to send an SMS to every single client in your database, and voila, instantly they all know that you have a wonderful new product. It’s also a great way to keep your employees constantly informed of developments within your company, thus improving their productivity and product awareness.
In 2004, 10.2 million adults had cell phones; in 2006 there were 39.66 million cell phones in use. Knowing that the numbers have increased exponentially in 2008, there has to be some truth to this concept that cellular mobile marketing is the way forward for any business looking to grow and increase its revenue.
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