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Your On-Line Business and the Importance of Your List

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Marketing is an important tool no matter whether your business in off-line or on-line, it is important in the growth development of your business.
Still concentrating on both facets of business off-line and on-line; these days with the advances of technology the internet is such a strong medium for promoting your business.
But there are many advantages now to having an on-line business versus an off-line business.
Firstly there is no warehousing required, no staff and if you are lucky enough to do this full-time you do not need to leave your home office.
It is well advertised that there is money to be made from the on-line business but many have tried and fallen along the way without finding that golden return.
It is not complicated but just needs the right ingredients to get the momentum going.
Once you start you just repeat the model and tweak it here and there and once you start making enough you can then outsource and voila the auto-pilot income is in operation.
Top of the ingredient list is the List! The list is king, the list is "the golden egg", the money is in the list, and you need a list to get auto-pilot income.
So hopefully by now you understand that building an opt-in list is extremely important for your on-line business.
Just as your customer base is important for your off-line business.
The same principles apply.
By building your list you have the opportunity to promote any future campaigns, newsletters, affiliate promotions that you want to promote.
As well as the promotion aspect you get traffic to your website which is another important ingredient in getting your on-line business building momentum and gaining recognition with search engines.
Whilst people remain on your list, and experience tells us as long as you are providing informative material most people are happy to remain on a list, you have opportunities every time you send an email to make money from sales.
So these people could quite easily be providing repeat business for you, therefore the bigger the list the bigger the income from each promotion.
In a nutshell your list becomes the core of your business survival and growth.
This is the reason why you treat your list with respect and treat them as partners.
Your on-line business survival is dependent on how this list is treated and this transfers to the size of your auto-pilot income.
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