Content Marketing Guide 101
Blogging is everywhere we look, from major websites to smaller, individually run blogs.
Millions of businesses and individuals post blog articles on a daily business, and there are even search engines set up specifically for blog-related searches.
Since blogging is now so prevalent, it's essential to adhere to some content marketing rules.
Listed below are some top rules that every blogger should know and follow: Know your Audience How can you be a successful blogger if you don't truly know your audience? With every blog post it's essential that you talk directly to your readers, not Google.
This maintains reader interest and ensures you are crafting an interesting blog that readers will return to time and time again.
Maintain a Consistent Style Be consistent throughout your blog posts or social media posts, using the same voice and visual styling (such as bullet points, numbering and paragraphing).
Don't throw your readers with different styles per post.
Although it's good to vary your style slightly now and then, it's better to stick to a similar formula for each post to maintain consistency.
Also, research has proven that readers value consistency.
Reference Used a quote or resource from somewhere else? Reference it! Referencing is very important as this ensures your readers are supplied with completely accurate information.
All content that you create must be accurately referenced and cited, including a link within your blog post.
This also gives your posts a bit of substance and shows that you've put in plenty of research into the piece.
Meet Deadlines Although journalism and blogging differ, they are similar in that they both require deadlines to be met.
With blogging, your devoted readers expect you to post at the same time of day or week, and if you don't, you run the risk of losing those followers, who will head towards your competitors in a flash.
Proofread and Edit Check, check and check again before publishing a post.
Once a post goes live don't sit back and relax; re-read it, scanning for any spelling, grammar or content mistakes.
According to online entrepreneur, Charles Duncombe, a single spelling mistake can slash online sales by 50%, so be sure to go through every single piece of content with a fine-tooth comb.
Also, check your statistics to make sure they remain accurate.
Statistics are always changing so perhaps you always revise them to be sure they are up to date.
Millions of businesses and individuals post blog articles on a daily business, and there are even search engines set up specifically for blog-related searches.
Since blogging is now so prevalent, it's essential to adhere to some content marketing rules.
Listed below are some top rules that every blogger should know and follow: Know your Audience How can you be a successful blogger if you don't truly know your audience? With every blog post it's essential that you talk directly to your readers, not Google.
This maintains reader interest and ensures you are crafting an interesting blog that readers will return to time and time again.
Maintain a Consistent Style Be consistent throughout your blog posts or social media posts, using the same voice and visual styling (such as bullet points, numbering and paragraphing).
Don't throw your readers with different styles per post.
Although it's good to vary your style slightly now and then, it's better to stick to a similar formula for each post to maintain consistency.
Also, research has proven that readers value consistency.
Reference Used a quote or resource from somewhere else? Reference it! Referencing is very important as this ensures your readers are supplied with completely accurate information.
All content that you create must be accurately referenced and cited, including a link within your blog post.
This also gives your posts a bit of substance and shows that you've put in plenty of research into the piece.
Meet Deadlines Although journalism and blogging differ, they are similar in that they both require deadlines to be met.
With blogging, your devoted readers expect you to post at the same time of day or week, and if you don't, you run the risk of losing those followers, who will head towards your competitors in a flash.
Proofread and Edit Check, check and check again before publishing a post.
Once a post goes live don't sit back and relax; re-read it, scanning for any spelling, grammar or content mistakes.
According to online entrepreneur, Charles Duncombe, a single spelling mistake can slash online sales by 50%, so be sure to go through every single piece of content with a fine-tooth comb.
Also, check your statistics to make sure they remain accurate.
Statistics are always changing so perhaps you always revise them to be sure they are up to date.
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