Insurance marketing is quite interesting and in this industry we see all kinds of wonderful public relations campaigns and some of the best branding ever produced in any industry.
Some of the best insurance marketing is done at the grassroots level, things such as bumper stickers being given away to clients and referral programs.
Even insurance agencies joining the Rotary Club and wearing a shirt from the insurance company as they donate their time to the community perhaps during a large event or a barbecue works wonders.
Insurance Marketing is all about grabbing the attention of the potential client.
Disrupting them making them think and then asking them to buy or making them an offer they cannot refuse.
One of the tricks is to ask them to compare prices online and then they do they fill out a form and they receive a free gift in the mail.
Of course, the company also has their name address and e-mail so they can further market to them in the future or give their name to a local agent that sells their product.
Still, there has been a little bit of negativity towards the insurance companies especially in the healthcare sector.
The president's new health care insurance plan, which will be offered by the government will compete against private healthcare, and insurance companies are looking like the bad guy, as people are told that they charge too much or do not honor their insurance requests when something goes wrong with their health.
Please consider all this, because in the near future it will take a lot of branding and marketing to overcome all that.