Web Design Tips on Functionality and Marketing
When paying a company to design your website, you may make the mistake of leaving too much with the professionals. Web designers are experts at creating websites but you are an expert in your business. No one understands your business better than you do and it is important that you have input as well. It is all about getting a fine balance between trusting the professionals whilst ensuring that it accurately represents your business.
Many critics cite functionality and impact as the two most crucial parts of effective web design. Without either of these aspects, a website is unlikely to achieve its potential. If a website looks great but users struggle to navigate around the website, the great design work has gone to waste. On the other hand, complex coding to make a website function flawlessly is rendered useless if users take one glance at a website and leave.
In terms of functionality, navigation should be easy to understand. Traditionally, website navigation is placed along the top or down the left hand side of the page. Sticking to convention isnâEUR(TM)t necessarily a bad thing when it comes to navigation. The purpose of navigation is helping a user travel around your website, so the simpler, the better.
Another important element of a functional website is responsive design. In this day and age, more users than ever are searching online via a mobile phone or tablet. If your website is not built to adapt to the device it is being searched on, you may find that you lose out on business. Users quickly lose interest in a website and if they are unable to use a website with ease, they will leave and look elsewhere.
Impact is incredibly important for the obvious reason that if you donâEUR(TM)t grab a userâEUR(TM)s attention, they will leave and go elsewhere. Impact can be created with great branding or quality images.
Although this may not be a part of website design, having a search engine friendly website is incredibly important. You should decide whether you will learn SEO yourself or use a professional agency to do so for you. SEO is the process of getting a website to list on search engines for a relevant keyword, for example, a web design company may target the keyword web design Wolverhampton. Even at the design stage, you should be looking to the future and considering how you will market your website once it has listed.
Many critics cite functionality and impact as the two most crucial parts of effective web design. Without either of these aspects, a website is unlikely to achieve its potential. If a website looks great but users struggle to navigate around the website, the great design work has gone to waste. On the other hand, complex coding to make a website function flawlessly is rendered useless if users take one glance at a website and leave.
In terms of functionality, navigation should be easy to understand. Traditionally, website navigation is placed along the top or down the left hand side of the page. Sticking to convention isnâEUR(TM)t necessarily a bad thing when it comes to navigation. The purpose of navigation is helping a user travel around your website, so the simpler, the better.
Another important element of a functional website is responsive design. In this day and age, more users than ever are searching online via a mobile phone or tablet. If your website is not built to adapt to the device it is being searched on, you may find that you lose out on business. Users quickly lose interest in a website and if they are unable to use a website with ease, they will leave and look elsewhere.
Impact is incredibly important for the obvious reason that if you donâEUR(TM)t grab a userâEUR(TM)s attention, they will leave and go elsewhere. Impact can be created with great branding or quality images.
Although this may not be a part of website design, having a search engine friendly website is incredibly important. You should decide whether you will learn SEO yourself or use a professional agency to do so for you. SEO is the process of getting a website to list on search engines for a relevant keyword, for example, a web design company may target the keyword web design Wolverhampton. Even at the design stage, you should be looking to the future and considering how you will market your website once it has listed.
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