What a Good Copywriter Can Do For Your Business
The image of your business is important to both current and potential new customers.
I am not referring to a picture of your company office or storefront, though.
Your company image is the impression you leave by using many types of media to sell your products and services.
Specifically, I refer to web sites, advertising, public relations, signs, brochures, business cards and a host of other vehicles to reach your intended audience.
How is your company perceived? Generally speaking, most companies use two items to convey information about their products and services; words and pictures.
Virtually any form of promotion uses these elements.
Even television is just words and pictures, combining them to great effect most of the time.
Good words help to enhance whatever images are used, and images (worth a thousand words), are used to enhance or reinforce the words they are in association with.
In both cases, the best pictures and images in the world are somewhat lifeless without words to identify the subject.
This is why words, despite the rapidity of internet communications, are still so powerful.
A good copywriter can not only supply the correct combination of words to use for specific purposes, but good copy can promote the image of your company in very positive ways.
Branding is important, but until a brand is as known purely by image alone as some large Fortune 500 companies possess, well-chosen words still support the brand.
Well-chosen words provide the necessary information such as Who, What, When, Where and Why in an easy to digest format customers can readily understand.
They can also paint a picture in the mind of a customer as to the benefits and uses of what you have to offer and why it is a good thing to have one.
The result is that the image of your business comes across as sincere, customer focused, and responsive to providing the benefits and features others are looking for.
One does not want to create a situation in which a potential buyer hesitates to make a purchase as he is unsure of the quality behind the product because of poor communication.
All too often, much of the wordage being used by well-meaning companies does just that.
We often laugh at the sometimes pathetic approaches to language used by foreign companies unfamiliar with the English language.
How do you feel about purchasing their product or service? A good copywriter is an inexpensive investment relative to the loss of potential business because customers just didn't understand what they were reading or hearing.
A certain leading soft drink is not just a great soda; it's the "real thing".
When a theme park says it is the "happiest place on earth", you know exactly why you're interested in going there.
I don't bill myself as just a copywriter; I'm "writing and designing marketing materials that mean business".
Does your business communication provide the proper messages to your audience? Good communications provide a means for people to not only understand what you do and what you provide, but will guide them to your doorstep as clearly as a posted sign.
I suggest hiring a copywriter to review your communications copy and see if there is room for improvement.
I might also add, that while most large metropolitan areas have copywriters in the region, don't feel limited if this is not the case in your area.
Several of my customers in the past and many copywriters I know live not only in different states but countries far removed from their customers.
As I often tell my customers, no one is more than a phone call or email away these days.
So, review your company communications, then find and talk to a copywriter if necessary; it's an investment in your business that gets repaid over and over.
Well-written promotional materials let your customers know you mean business and a good copywriter can often help in ways you may not even be aware of.
I am not referring to a picture of your company office or storefront, though.
Your company image is the impression you leave by using many types of media to sell your products and services.
Specifically, I refer to web sites, advertising, public relations, signs, brochures, business cards and a host of other vehicles to reach your intended audience.
How is your company perceived? Generally speaking, most companies use two items to convey information about their products and services; words and pictures.
Virtually any form of promotion uses these elements.
Even television is just words and pictures, combining them to great effect most of the time.
Good words help to enhance whatever images are used, and images (worth a thousand words), are used to enhance or reinforce the words they are in association with.
In both cases, the best pictures and images in the world are somewhat lifeless without words to identify the subject.
This is why words, despite the rapidity of internet communications, are still so powerful.
A good copywriter can not only supply the correct combination of words to use for specific purposes, but good copy can promote the image of your company in very positive ways.
Branding is important, but until a brand is as known purely by image alone as some large Fortune 500 companies possess, well-chosen words still support the brand.
Well-chosen words provide the necessary information such as Who, What, When, Where and Why in an easy to digest format customers can readily understand.
They can also paint a picture in the mind of a customer as to the benefits and uses of what you have to offer and why it is a good thing to have one.
The result is that the image of your business comes across as sincere, customer focused, and responsive to providing the benefits and features others are looking for.
One does not want to create a situation in which a potential buyer hesitates to make a purchase as he is unsure of the quality behind the product because of poor communication.
All too often, much of the wordage being used by well-meaning companies does just that.
We often laugh at the sometimes pathetic approaches to language used by foreign companies unfamiliar with the English language.
How do you feel about purchasing their product or service? A good copywriter is an inexpensive investment relative to the loss of potential business because customers just didn't understand what they were reading or hearing.
A certain leading soft drink is not just a great soda; it's the "real thing".
When a theme park says it is the "happiest place on earth", you know exactly why you're interested in going there.
I don't bill myself as just a copywriter; I'm "writing and designing marketing materials that mean business".
Does your business communication provide the proper messages to your audience? Good communications provide a means for people to not only understand what you do and what you provide, but will guide them to your doorstep as clearly as a posted sign.
I suggest hiring a copywriter to review your communications copy and see if there is room for improvement.
I might also add, that while most large metropolitan areas have copywriters in the region, don't feel limited if this is not the case in your area.
Several of my customers in the past and many copywriters I know live not only in different states but countries far removed from their customers.
As I often tell my customers, no one is more than a phone call or email away these days.
So, review your company communications, then find and talk to a copywriter if necessary; it's an investment in your business that gets repaid over and over.
Well-written promotional materials let your customers know you mean business and a good copywriter can often help in ways you may not even be aware of.
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