Insurance Websites and the Art of Closing Deals
The success or failure of any business is totally dependent on the company's approach, the agents they hire to represent them, and the support they provide to create opportunities to succeed. They need a sound strategy consisting of free reports, telemarketing, newsletters, joint ventures and special events, such as workshops or community gatherings that are designed to build a relationship with the type of prospects being sought out.
By also developing insurance websites that truly represent the positive aspects of the company and its capabilities, visitors can be transformed into customers for the products and services being offered now and over time. A well-crafted site will make it possible to draw in prospective clients that need and want those services.
Closing the deal is the primary goal
The agents who respond to the queries must be warm, friendly and sincere. They, after all, represent the organization and if they do their job well and generate sales and profit, the company will grow and prosper, but if they are unable to generate enough sales and profit, the company will have trouble keeping up with the competition.
As with any business, the highest priority is making a profit and staying in business. There are three activities that will ultimately make money, and that is prospecting, closing and servicing accounts. This is where most, if not all, of an agent's prime selling time should be spent.
When talking to prospects and customers, representatives need to know exactly what they're going to say. If they script out everything it will be easier to stay on point. This will also ensure that they say exactly what they intend to convey in as few words as possible, while using the most effective words possible. Having a list of frequently asked questions and the answers to those questions will help to gain confidence and trust from the caller. When using scripted material it is a good idea to practice, drill and rehearse them until they are second nature and flow naturally, so as not to sound canned or unnatural.
But in the beginning, those individuals in charge of the website design simply must work to figure out exactly what works. It could also be helpful to follow the best practices of the successful agencies currently operating on the web and not try and reinvent the wheel. Smartly produced insurance websites will draw visitors and create opportunities, but when something doesn't quite work, make some changes and see if they garner more positive results.
By also developing insurance websites that truly represent the positive aspects of the company and its capabilities, visitors can be transformed into customers for the products and services being offered now and over time. A well-crafted site will make it possible to draw in prospective clients that need and want those services.
Closing the deal is the primary goal
The agents who respond to the queries must be warm, friendly and sincere. They, after all, represent the organization and if they do their job well and generate sales and profit, the company will grow and prosper, but if they are unable to generate enough sales and profit, the company will have trouble keeping up with the competition.
As with any business, the highest priority is making a profit and staying in business. There are three activities that will ultimately make money, and that is prospecting, closing and servicing accounts. This is where most, if not all, of an agent's prime selling time should be spent.
When talking to prospects and customers, representatives need to know exactly what they're going to say. If they script out everything it will be easier to stay on point. This will also ensure that they say exactly what they intend to convey in as few words as possible, while using the most effective words possible. Having a list of frequently asked questions and the answers to those questions will help to gain confidence and trust from the caller. When using scripted material it is a good idea to practice, drill and rehearse them until they are second nature and flow naturally, so as not to sound canned or unnatural.
But in the beginning, those individuals in charge of the website design simply must work to figure out exactly what works. It could also be helpful to follow the best practices of the successful agencies currently operating on the web and not try and reinvent the wheel. Smartly produced insurance websites will draw visitors and create opportunities, but when something doesn't quite work, make some changes and see if they garner more positive results.
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