Here are the top 7 benefits your business will reap from having a blog:

1. Search Engine Visibility: When you fill you blog with relevant, fresh and keyword rich content, search engines are bound to reward your efforts. Search engines like Yahoo, Google and Bing will be happy to list and promote your blog more frequently making your pages appear for relevant searches.
2. Attract More Traffic: Posting content that offers useful information, new perspectives and observations, you can expand your circle of influence and witness an increase in traffic and sales.
3. Enhance Your Business' Self Image: Blogs offer a great platform to position your business as an expert. By posting honest, transparent and useful information on your blog, you can become an expert in the industry. When readers consider you as an expert in the field, they start trusting you and thus will prefer doing business with you. Remember, successful selling is all about building trust and relationship.
4. Differentiate Your Business: By writing posts about the features and qualities that makes your business unique, you can let your readers know what sets you apart and makes you unique among your competitors. When you are writing about the USPs of your products and services, be sure not to use an advertising tone.
5. Opportunity To Understand Your Customer's Mindset: Readers/customers usually leave comments on your posts which will help you gain insight into your customers' mindset. You can also get a sense of their interests from their comments and reaction on each post.
6. Manage Your Reputation: A blog is a great way to manage your reputation. Through blogs you can answer to any negative pitch your company is receiving. You can even use blogs as a platform to clarify doubts and resolve issues related to services and products.
7. Easy to Use Marketing and Public Relations Tool: A Blog is an absolutely free and easy-to-use marketing and PR tool. The user-friendly interface of a WordPress or other such blogger platforms will allow you to write and publish your blog posts easily. Anyone in your organisation with access to internet can add content to your blog any time.

To make full use of this free internet marketing tool, all you have to do is to post content regularly and offer your readers valuable and useful information.

So, boot your computer, open your browser, get a blog in your business name and start sharing your industrial insights that make your visitors select your services and products over your competitors.